🍀 Legal v. Marketer

THE SITE

Mixology launched their new site yesterday. It’s a really, really, really great new site. 

Would you like to see it??? Okay, fine, you broke me down. HERE. 

The site is tooooooooooooo good. 

Like this social proof section below the fold on homepage? Reviews are so boring (usually). Not today!!

Okay, I’ll stop soon because there’s a lot in the launch strategy of this site that makes my heart skip a beat.

But I’ll leave you with this part of the site that I die for. UGC as a style guide (this section is a mix of video and static…)

Very into the lifestyle cards that interrupt the product cards on the collections page (this is the Fall Collection).

THE LAUNCH CONTENT

Let’s rewind. A few days before the new site went live, Mixology marketed the new site like crazy on organic social.

First this.

Then that.

Tied up in a bow on launch morning like so.

I SO APPRECIATE AN EFFORTFUL GO-TO-MARKET! 

4 THINGS I’M BUYING

I have the following items in my cart. I always fall for a new website. MY WEAKNESS.

🎁: This scoop neck.

🍎: A little clippy.

🐦‍🔥: Baby blue sweatshirt alert. 

🍝: What’s a scoop neck without a mock neck?