Go-to-Millions
Ari Murray, a Chief Digital Officer who launches and grows 8 & 9-figure DTC brands, presents to you her love letter to ecommerce: Go-to-Millions.
Ari (who sometimes uses 3rd person even though she tries not to), writes every word you’re about to read. Let’s begin:
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Ecommerce Marketers Love Go-to-Millions
“So much value packed into each email, Ari! Every time I read your emails, I can’t help but think of this quota from Gattaca:
“I never saved anything for the swim back!”
Thank you!”
“Ari, you’re the world’s best storyteller – hands down!”
“I just truly love all of your emails so much.
I forward them.
I revisit them.
I reference them.
I’ve never felt like I’ve gotten to know someone personally better WHILE learning from them over email, except with you!”
Meet Ari Murray
I’m Ari - a law-school dropout turned ecommerce Customer Service Agent turned ecommerce Specialist turned ecommerce Manager turned Director of Growth turned Vice President of Growth turned Chief Growth Officer turned Chief Digital Officer. Since my first and last semester of law school (1 semester was PLENTY🤣) I’ve worked to launch, grow, or optimize the 7,8, & 9 figure DTC brands that you shop every day!
^ By day, that’s exactly what I’m up to. I still work full-time as a CGO - I need the advice I give you to always be current and based on my 1st-hand experience. xo
At night, however, I write Go-to-Millions. It’s a shopping column, disguised as an ecommerce newsletter. Don’t tell anyone about the shopping column part, that’s our secret.
I live in Miami, Florida with my cute husband Daniel Murray. We met at work, as all marketing couples do. You might know Daniel from The Marketing Millennials (it’s a community of over 1 MILLION MARKETERS). The caps are intentional - proud wife alert.


Million Dollar Website Academy
Can't Go-to-Millions with a bad website. But what makes a good one? It's not rocket science, but it isn't art, either. So, I'm sharing everything I know about creating a site that converts (and how to diagnose it when it doesn't).
