1️⃣: This homepage refresh from On.
Of the moment, the clothes look GREAT, and they partnered with the champion. Doesn’t get better. I love the design of this homepage hero. However, I love the copy much more. This part:
‘The champion returns in style. Hellen Obiri defends her title at the 2024 marathon.’
2️⃣: Assouline’s hero homepage on desktop wins the day.
It’s art. Makes sense, as we’re selling art. BEYOND. However, would I like them to move the CTA into the art? Yes, I would like that very much.
3️⃣: This shows not tells. Into it. Well done by Garrett Leight.
4️⃣: However, with all due to Garrett Leight, the Jacques Marie Mage is my favorite.
Specifically the PDP assets in the carousel. Almost justifies the price point. Almost. I WANT THOSE SUNGLASSES SO BADLY!!!!!
5️⃣: I won’t lie. The Dedcool site is slightly overwhelming to me. However, this quiz section is genius, loud, and smart. Taking inspo from this:
6️⃣: Via Carota Craft Cocktails has the best collection page imagery of any website I’ve ever been a part of (I helped to launch this brand!) The only thing better than this collections page is the brand’s Espresso Martini.
7️⃣: Final Boss Sour is a great gamification example.
8️⃣: I still have yet to see a more creative email capture creative.Vacation wins.
