My husband‘s The Marketing Millennials newsletter is always fab. But, back in the day, he made a list of 112 Marketing Acronyms and it was an instant classic.
I want you have only the best, always. Even when I don’t write it LOL. So, I’m borrowing his list and he can’t stop me (mostly because I’m not showing him this send before I press send).
Here you go, and please enjoy. Thanks honey for this comprehensive list!
- CAC (Customer Acquisition Cost):
The cost of finding your next paying customer, the cold hard cash that got them through the door and signing on the dotted line. - CPM (Cost Per Mille):
The cost of showing off your ad to 1,000 people! The amount of $ spent to show your product to 1,000 users on the other end. - ROI (Return on Investment):
Your ROI expressed as a percentage of the original investment – aka, whether this campaign was a good idea lol! - CTA (Call-to-Action):
A direction for your audience to take action, like “Sign up now!”, or “CLICK HERE MY JOB DEPENDS ON IT”, for example. - CTR (Click-Through Rate):
The percentage of people who take action and click the button you wanted them to click. - LTV:CAC (Lifetime Value to Customer Acquisition Cost):
Basically, the moolah you make from keeping a customer long-term divided by the cost of getting them onboard. - CPL (Cost Per Lead):
The cost of finding your next potentially viable lead (PLEASE CLOSE!). - ROAS (Return on Advertising Spend):
Your ROAS can be described like this. If you made $2, but spent 1, you have a ROAS of 2x. - GTM (Go-to-Market):
Your overall plan for getting your product or service out there and seen! - OKR (Objectives and Key Results):
A way to set and track your goals and progress – you got this (rooting for you)! - KPI (Key Performance Indicator):
The metric(s) used to track and measure the success of your goals and objectives – the secret sauce to success! - UTM (Urchin Tracking Module):
A simple code added to a URL to track where your website traffic is coming from – savvy! - CPC (Cost Per Click):
The cost of one single click on your ad or link – every click counts! - SEO (Search Engine Optimization):
The process of optimizing your website to rank higher in search engine results – hello, top of the list! - SEM (Search Engine Marketing):
Using paid ads on search engine results pages to drive traffic to your website – it’s all about that visibility! - GA (Google Analytics):
A web analytics service offered by Google to track and report on your website traffic – data, baby! - CRM (Customer Relationship Management):
The strategies and tech used to manage and analyze your customer interactions and data! - SLA (Service Level Agreement):
A contract (sometimes its internal, and sometimes you have a set expectation that you’ve discussed with your customer) outlining the level of service they can expect. - SMM (Social Media Marketing):
The use of social media platforms to promote your product, service, or brand. - PLG (Product Led Growth):
A growth strategy focused on using your product to attract and retain customers – the product is the engine! - PQL (Product Qualified Lead):
A lead who has shown interest in your product and is likely to buy. Are they crushing hard? Window shopping? We’ll find out!! - API (Application Programming Interface):
A set of protocols and tools for building software applications – tech wizard! - NPS (Net Promoter Score):
A measure of customer satisfaction and loyalty, based on the likelihood of them recommending your product or service. - MRR (Monthly Recurring Revenue):
The amount of predictable recurring revenue generated each month from your subscription-based products or services – cha-ching! - ARR (Annual Recurring Revenue):
The money you can count on every year from your loyal customers who just can’t get enough of your product or service. - DTC (Direct-to-Consumer):
A business model where you sell your products directly to consumers, no middleman needed – ecom baby! - URL (Uniform Resource Locator):
The address of your website or web page on the internet – the world is your digital oyster! - CVR (Conversion Rate):
The percentage of people who take a desired action (such as making a purchase) on your website or landing page – turning clicks into conversions like a boss (hopefully lol)! - YoY (Year-over-Year):
A fancy way to compare your metrics from one year to the previous. Think of it like a before and after transformation. - RSS (Really Simple Syndication):
A super convenient way to keep up with your fave blog posts, podcasts, news articles and updates without having to constantly refresh a website. - ARPU (Average Revenue Per User):
How much money each user is bringing in for you on average, so you can see who your top spenders are. - ACV (Annual Contract Value):
The total amount of money a customer is worth to you over the course of a year, based on their recurring revenue contract. - ICP (Ideal Customer Profile) :
A detailed description of your dream customer, including demographics and psychographics. This helps you focus your marketing efforts and attract more of your target audience. - MQL (Marketing Qualified Lead):
A lead that your marketing team has deemed likely to convert into a customer based on their engagement with your marketing efforts. - SAL (Sales Accepted Lead):
A lead that’s been checked out and is ready for the sales team to work their magic. - SQO (Sales Qualified Opportunity):
A potential customer who has shown interest and is ready to move forward with a sale – ready to seal the deal! - SAO (Sales Accepted Opportunity):
A potential sale that has met certain criteria and is considered a valid opportunity for the sales team to close. - BANT (Budget, Authority, Need, and Timeline):
A way for sales reps to figure out if a potential customer is ready to make it official. - SWOT (Strengths, Weaknesses, Opportunities, and Threats):
A way to analyze your biz and figure out where to go next. - DR (Direct Response):
A marketing approach that aims to get a quick response from your target audience. Think of it like a call-to-action, but with more urgency. - QA (Quality Assurance):
The process of making sure your product or service is up to snuff and meets all necessary quality standards. You want to give your customers the best, right? - PPL (Pay Per Lead):
The cost of finding your next potential customer through various marketing channels, where you only pay when you actually get a lead! - SERP (Search Engine Results Page):
The page you see after you type in a search query on Google or another search engine. The goal is to get your website at the top of the list. - TOFU (Top of the Funnel):
The beginning of the customer journey, where a potential customer is first introduced to your product or service. It’s like a first date! - MOFU (Middle of the Funnel):
The stage of the customer journey where a potential customer is considering your product or service. Think of it like a “getting to know you” phase. - BOFU (Bottom of the Funnel):
The final stretch of the customer journey, where a potential customer is close to making a purchase. Think of it like the last lap of a race. - ESP (Email Service Provider):
A company that helps you with your email marketing, from sending messages to keeping track of open rates. - PPC (Pay-per-Click):
An online advertising model where you only pay when someone clicks on your ad. You only pay for results! - UGC (User-Generated Content):
Content created by your customers, like reviews, comments, or social media posts. People trust other people, so this type of content can be powerful. - USP (Unique Selling Proposition:
What sets your product or service apart from the competition. This is what makes you stand out in a crowded market. - RFP (Request for Proposal):
Basically, it’s like asking “Yo, who wants to do some work for me and my biz?” to potential suppliers or contractors. - SaaS (Software as a Service):
No more bulky software installations on your computer, now it’s all about subscribing to the latest and greatest software via the internet. - WYSIWYG (What You See Is What You Get):
A fancy way of saying, “what you see on the screen is exactly what you’re gonna get in real life.” - WOM (Word of Mouth):
When your friends give you the lowdown on the latest product or service, that’s WOM. Think of it as the OG influencer marketing. - FB (Facebook):
It’s where everyone goes to check in on their mom’s friends, and share memes with their high school BFFs. - IG (Instagram):
The ultimate platform for posting those #Foodie pics, #OOTDs, and #TravelGoals. - CRO (Conversion Rate Optimization):
This one’s all about maximizing the number of people who do what you want them to do on your website. Like, seriously, it’s like a superpower. - MVP (Minimum Viable Product):
It’s like the beta version of a product, with just enough features to get people hyped. Think of it as a sneak peek. - DAU (Daily Active User):
A user who’s all about that daily engagement life. - MAU (Monthly Active User):
Basically, a user who pops in once a month for some good times. - TAM (Total Addressable Market):
The whole shebang of people who could potentially be into your product or service. Think of it as a dating pool. - SOM (Serviceable Obtainable Market):
The portion of the total market that a company can realistically reach and sell its products or services to – you’re eyeing the prize! - SAM (Serviceable Available Market):
The portion of the total addressable market that you can actually serve. Like, who you’re realistically compatible with. - DSP (Demand-Side Platform):
A platform that lets advertisers buy ad space on the fly, like, whoa. - DMP (Data Management Platform):
A platform used for organizing and managing data for targeted advertising and audience analysis – data, organized and ready to conquer! - SSP (Supply Side Platform):
The platform that connects advertisers with a massive network of publishers to serve up their ad campaigns – you’re the matchmaker of the ad world! - GDPR (General Data Protection Regulation):
The EU law regulating data privacy and protection for individuals – you got that data security on lock! - SMB (Small and Medium-Sized Businesses):
These are the cool, up-and-coming businesses that are killing it with fewer than 500 employees. - SME (Small and Medium-Sized Enterprises):
A term used in Europe and some other regions to describe businesses with fewer than 250 employees. It’s like the European version of SMBs. - BDR (Business Development Representative):
These are the sales people who are constantly on the prowl for new biz opportunities. Think of them as the hunters. - SDR (Sales Development Representative):
These are the sales people who take leads and turn them into real opportunities. Think of them as the nurturers. - AE (Account Executive):
The rockstar salesperson who helps you achieve your advertising goals and dreams – a client whisperer! - RFP (Request for Proposal):
Basically, it’s like asking “Yo, who wants to do some work for me and my biz?” to potential suppliers or contractors. - TOS (Terms of Service):
The legal agreement between you and the service provider that outlines what’s expected from both parties. - POC (Proof of Concept):
Think of it as a mini experiment to show that your big idea is actually, well, a big idea. - PM (Project Manager):
Your one-stop-shop for getting things done and keeping the team on track. - MARTECH (Marketing Technology):
All the cool tech tools you need to make your marketing dreams come true. - UI (User Interface):
The face of your product that users see and interact with. Think of it like the outfit you wear to a first date. - UX (User Experience):
The total package of a user’s interaction with your product. It’s like a first date, but it goes beyond just the outfit. - EOW (End of Week):
The end of a workweek and the start of the weekend. - EOM (End of Month):
The end of a month and the start of a new one. It’s like a fresh start, every month! - P&L (Profit and Loss):
A financial statement that keeps tabs on the money coming in and going out of your biz. - SOV (Share of Voice):
The portion of the advertising market that your brand has claimed as its own. - AMA (Ask Me Anything):
A chance to ask an expert anything you’ve always wanted to know. - TK (To Come):
A placeholder used in text when a piece of information is not yet available. It’s like the “Coming Soon” sign on a movie poster. - H/t (Hat Tip):
A way to show appreciation for someone or something that inspired or helped you – a digital high five! - WFH (Work From Home):
The freedom to work from the comfort of your own home. BLESSED. - OOH (Out of Home):
Advertising that’s displayed in public spaces like billboards and transit ads. - CSS (Cascading Style Sheets):
The language used to style and format web pages. - HTML (HyperText Markup Language):
The standard language used to create and structure web pages. - FAQ (Frequently Asked Questions):
A list of questions and answers to help you quickly find what you’re looking for. - DM (Direct Message):
A private chat between you and another person on social media. It’s like whispering secrets to your bestie. - PR (Public Relations):
The art of managing your company’s reputation and relationship with the public. It’s like being the cool kid in school and making sure everyone likes you. - PV (Page View):
The number of times a single page has been viewed. It’s like counting the number of times someone has checked out your profile. - RT (Retweet):
When you share someone else’s tweet with your followers. It’s like sharing a funny meme with your squad. - NRR (Net Revenue Retention):
A metric that measures the amount of revenue you keep from existing customers. It’s like keeping your wallet full, even after splurging on a shopping spree. - POS (Point of Sale):
The place where a customer makes a purchase, such as a store checkout. It’s like the finish line in a race to buy the latest tech gadget. - PO (Purchase Order):
A document sent by a buyer to a seller, indicating the type, quantity, and agreed price for goods or services – making buying official! - CPG (Consumer Packaged Goods):
Products that are sold in retail stores, such as groceries and household items. It’s like the essentials you buy at the grocery store every week. - AOV (Average Order Value):
The average amount spent per transaction. It’s like the average tip you leave at a restaurant. - SKU (Stock Keeping Unit):
A unique identifier for each product in a company’s inventory. It’s like a fingerprint for your product. - 3PL (Third-Party Logistics):
A company that provides logistics services, such as shipping and warehousing, for other companies. It’s like a personal assistant for your shipping needs. - LP (Landing Page):
Your digital BFF (best friend forever) that welcomes your visitors with open arms – it’s like your online home! - PDP (Product Detail Page):
The ultimate destination for all the deets on your product – it’s like your online showroom! - TL;DR (Too Long; Didn’t Read):
A summarization of a long piece of text. It’s like the CliffNotes of a book. - CMO (Chief Marketing Officer):
The person in charge of a company’s marketing strategy. It’s like being the captain of the cheerleading squad. - TBD (To Be Determined):
A placeholder for something that hasn’t been decided yet. It’s like a mystery box, you never know what you’re gonna get. - OOO (Out of Office):
A message indicating that you’re not available to respond to emails or calls. It’s like a “Do Not Disturb” sign on your door. - PTO (Paid Time Off):
Time off work, paid – because you deserve a break! - CMS (Content Management System):
The tech that helps you manage and publish your website content with ease – you’re the boss of your own website! - CDP (Customer Data Platform):
A centralized hub for all customer data – reigning supreme over the kingdom of customer info! - SQL (Structured Query Language):
A programming language used to manage and manipulate databases – you got mad database skills!
