GO-TO-MARKET TIP OF THE WEEK:
You’re doing too much too often, across the board.
I’m a high-effort marketer. I really am. And, I also know the power of restraint. If everything is convoluted and just THE MOST, then nothing is ever said.
I like this email from Nili Lotan. I like it even for brands that don’t sell clothing. I believe that an email like this is an interruption and that it stands out from the noise.
If your emails always always require a scroll and if they always have several if not many sections, I recommend mixing in some quiet.
BTW, I clicked.
MEME OF THE WEEK:
TOOL OF THE WEEK:
| My Tool of the Week is Prescient AI. I use it every day with my growth team, and it makes our jobs unspeakably easier. 3 things to know: 1. Prescient AI gives real-time channel, tactic, and campaign-level forecasts. Read that again. 2. The MMM runs daily. MTAs don’t do that. 3. I can run different budget scenarios in less than a minute, and skip the guessing Prescient AI lets me move beyond correlation and actually model out CAUSATION. (Using your brand’s real data, not generic benchmarks.) I’ve never been this confident in my budget decisions. I politely but firmly urge you to schedule a demo. I urge because I care! P.S. HexClad, Jones Road Beauty, Coterie, GRAZA, and Cardi B’s record label use it, if that helps. |
ADDED TO MY WISH LIST THIS WEEK:
🪼: I’ve looked at KORA Organics products for years. I’ve never bought. I think that this 1 is going to be my 1st.
👧: Back in my day sleeping bags were fug and a half. Perfect gift.
🧂: The most mature purchase of my life? Stephanie told me to.
😭: Yes, I know that REVOLVE is 20% off. I am so overwhelmed that I cannot move. I’ve added nothing to cart and my eyes hurt.
EVENT OF THE WEEK:
On March 12th, we’re meeting live to talk all things international.
There’s so much to know about international growth and going global now means going local (it’s not just about shipping INTO new countries, it’s about shipping WITHIN them as well).
We’ll walk you through it all. 3pm ET on Wednesday, March 12th.
RSVP now because there are limited attendees and we’re almost full.
BRAND OF THE WEEK:
Xinú: I’m not cool enough to have discovered this brand on my own. It was recco’d in Go-to-Millions Membership and then echo’d as beloved by a Member. H/t Natasha and Nicole.
I think you know things and then I see this bottle and realize that I know NOTHING.
WEBSITE OF THE WEEK:
Dad Gang Co.: Because it reminds me of my other favorite website, Calle Del Mar. Homepage as a collections page – so rare. Such a vibe because the vibe is CONVERT lol.
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P.S. I follow the founder on X, and he’s currently the person I like following the most. He doesn’t follow me back, but that’s showbiz baby.
