This NOVEMBER (and every month thereafter), I beg of you to be specific about when you send out your emails + SMS.
🎄: Don’t send on the hour. Every brand sends on the hour. You’ll get buried.
🐎: Don’t be afraid of odd times. 8:36am is better than 8:00am.
🦖: Don’t hesitate to send in the back half of the hour. You’ll stand out.
Check your schedule and make adjustments – this is an easy change and even if all 52,753 of you angel millionaires listen to me – most brands will still send right on the hour and in the first half hour of said hour. LET’S NOT DO THAT!
P.S. Don’t forget this order of operations: Update website, PLACE A TEST ORDER, then TEST ALL LINKS IN EMAIL /SMS, then deploy. The only way to know for sure is to bank an order YOURSELF!
P.P.S. Of the 15 brand emails I’ve received in the last few hours, only 1 was sent after the half hour mark. Skin Pharm sent at 9:56am and I love them for it.
