GO-TO-MARKET TIP OF THE WEEK:
Discount codes that you make your customers type need to be easy to spell. Intuitive. I can’t spell for shit so this is important to me on a personal level lol.
Why raise the barrier to redemption?
The only 2 formats I recommend:
WORD
WORD30
^1 word is key. Instead of code HAPPYVALENTINES why not just VDAY.
^If going the WORD30 route, the 30 here is placeholder for whatever $ or 10% off the code is worth. Example: VDAY30 is 30% off. 💕
MEME OF THE WEEK:
TOOL OF THE WEEK:
A story: once upon a time (2 months ago), a faraway apothecary (K-ippun Haru, a European skincare retailer) turned to Apptile for a bespoke mobile app.
At the app’s heart is a piece of magic: Apptile’s new Face AI feature, which scans your face and delivers tailored skincare recommendations. THIS is the personalized future I was promised!
Within 45 days, 27% of the beauty brand’s total revenue was generated via their new app, and 75% of users had engaged with Apptile’s Face AI. That’s the power of Apptile, and the apps are GORGEOUS.
ADDED TO MY WISHLIST THIS WEEK:
🌹: No other mango hits like this and it’s $9 and that’s so unfortunate.
🌹: I really want a heated round brush thingy. Any recs?
🌹: You had me at anti-wrinkle.
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BRAND OF THE WEEK:
Pura Vida: Because it’s been mentioned to me 5x this week. I’ve had it 1x this week. 3 people I know have tried to order it in New York and couldn’t get through. It’s the new Carbone LOL. I like to see a brand take over. That’s what they’re doing.
I usually get the Toasted Chicken Wrap or the soft-boiled eggs with the Supergreens smoothie. However, on Wednesday I got the Chicken Caesar Wrap and it was a 10. Is it better than anything else? Kinda no. Is it ESTEEMED/ IN/ THE FAST CASUAL OF NOW? Yes. I’m watching closely, and going today for a coffee meeting.
WEBSITE OF THE WEEK:
Nili Lotan: Because of Nili’s Note!!
Tells you everything you need to understand about these jeans. I will never understand why every single denim brand doesn’t do this across every single pair.
