🍀 Should you teardown your website?

Calling all growth marketers. Let’s talk FORECASTING and let’s do so live, please. 

THIS TUESDAY, FEBRUARY 11TH. 🌹🆓 🌹🆓 🌹🆓

GO-TO-MARKET TIP OF THE WEEK:

Not every website should be torn down. That’s the tip. 

I’m evaluating a website right now that converts at 5%. Would it be fun to take it to the studs and to turn it into an entirely new world? Yes, of course – my favorite!!

Is that what’s best for that business? No, I don’t think so. Instead, I think it makes sense to systematically, module by module, page by page, experiment into changes that will ensure GROWTH. Everything can be made better, and it will be made better. Rather spend 4 months testing and ROLLING OUT CHANGES, than 4 months in wireframes and design. 

MEME OF THE WEEK:

TOOL OF THE WEEK:

I use Prescient AI so that I’m never alone when trying to scale. 

IT MAKES IT SO OUR PAID TEAM DOESN’T HESITATE. Because my team uses it so much, I got the CEO of Prescient AI (hi Mike!) to come talk to Go-to-Millions. 

RSVP here, and let’s forecast together once and for all. I can’t believe we didn’t do this sooner, and for that I’m sorry.

This Tuesday at 12pm ET. Bring your questions and every growth marketer you care about. Let’s just hope your marketing nemesis doesn’t find out about Prescient AI – they’ll get smarter and we don’t need that.

ADDED TO MY WISH LIST THIS WEEK:

😭: Subtle, no?

🧖‍♀️: I’m Fresh out. Get it!!

🇦🇺: This tee shirt. 

🐴: THIS HAT FOR DANIEL. I went to look at it but then accidentally bought it right now so Happy Valentine’s Day honey. I hope you don’t read this. 

🪽: Isn’t that a cute little design for Valentine’s Day. Good job to them. Daniel if you are somehow reading this I don’t want these in place of jewelry if that’s on the table. Thank you!

🧀: I’m not over it and I won’t get over it. 

🥥: I let myself run out. After all I’ve talked this up. 🙁

BRAND OF THE WEEK:

Eight Sleep: I’ve started to collect ads like this. Sleep Elixir makes perfect sense and as an Eight Sleep customer who forgot to turn her Eight Sleep on and then woke up at 4am, I believe everything this brand says. 

WEBSITE OF THE WEEK:

Salt & Stone: What a nice little motion touch on module 2 of homepage desktop. And, notice the category mix. Sure the section is labeled as Best Sellers but here we have a mini set, a single SKU, a mini set, a single SKU, and a new product. Shows range and points you towards what’s popular (but refuses to show you only deodorant). 

If you’d like to be part of Go-to-Millions Membership, the waitlist is STEP 1. 

I want you in our community garden, I really, really do. It’s everything you see here, except not at all because it’s kicked up about 400 notches as every private membership should be. 😉 Also, did I mention there’s a free option??? Oh no, I’ve said too much. JOIN THE WAITLIST HERE AND NOW. 🦢