Million dollar website academy

Can’t Go-to-Millions with a bad website.

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Your host

Ari Murray, Creator of The Go-to-Millions

Brands that learn from Go-to-Millions:

The Proven framework to boost conversion rates🧛‍♀️

There are a thousand things that make your site work for your customers. Or make it flop. Search engine visibility. Powerful content structures. Optimizing your site for mobile visitors. This isn’t rocket science, but this isn’t art, either.



We’re team FUNCTION > FORM and if your products don’t sell, something is missing. I’m sharing everything I know about creating a site that converts (and how to diagnose it when it doesn’t).

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Just call me your website wizard 🧙‍

4 weeks. 4 jam-packed sessions.

We’ll be going over the anatomy of a homepage, north stars to follow when you’re designing, how to nail down your product experience, and so much more.

Evolve and
grow your brand.

Learn how to have your pulse on when and how to make changes, why multivariate testing can push you to the next level, and when it’s time for a redesign.

Learn timeless
tips & tricks

Your homepage is the window to your brand’s soul. It’s the central jumping-off point for the rest of your site. I’ll teach you everything I know about how to show your worth, not tell it.

Learn my
top tricks

Get a behind the scenes look at the swipe file I’ve built over my career

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upgrade your website with me 🐳

I’ve seen hundreds thousands of DTC sites in my career. And most of them could be excellent, but they fall short (sad to see it). Of course, every niche is different, but the framework for a site that converts is universal. 



I currently work as a Chief Growth Officer, but that’s now. Before, I was an Ecommerce Manager across the biggest brands in the world. I was in-house, now I’m at an agency – but the one thing I always need for any brand I touch is a website that is at its best.

What others are saying

Kelly A.

“This course was incredibly valuable! The exposure to new tools, tricks, and tips that I wouldn’t have come across on my own was very beneficial. Also, being able to have Ari take a look at the site and provide feedback was amazing and provided actionable steps towards optimizing.”

Shasta T.

“Live feedback from one of the biggest brains in marketing, along with clear, yet compassionate direction to make my site and business rock, is worth a ton of money, but Ari’s course was pennies compared to the value she gives, and what you’ll learn as a marketer. I highly recommend.”

Danielle B.

“This course was SO ACTIONABLE, I made improvements to my ecomm website immediately. I spent about 6 months in another weekly e-commerce course and only have 25% of as many actions as I got from Million Dollar Academy in a month! HIGHLY RECOMMEND”