I got a TV in my room over Memorial Day Weekend and I sat in the dark for 3 days and I’ll remember it fondly for a long time. My friends were in the Hamptons and in Maui and I was watching Yellowstone and you just can’t take that from me.
I was actually invited somewhere fun but I can’t even remember what the plans were – as mentioned I was BUSY.
Speaking of Paramount and the home of Yellowstone…
YOU KNOW YOU SHOULD BE RUNNING CTV ADS…
But you’re not.
You’ve got the budget. You’ve scaled on Meta and Google. You’ve tested TikTok, YouTube, maybe even Reddit. I hope you haven’t tested X – I can’t get those hours back.
And yet… CTV still sits on your “someday” list. Connected TV is powerful, but I know I was intimidated prior.
Why?
Because it felt like a black box:
– Too expensive 🐴
– Too complicated 🐴
– Too slow 🐴
– Too risky 🐴
Even if you WANTED to try it, you’d need an ad. A WHOLE COMMERCIAL. A plan. An entirely new playbook you don’t have time to build.
Let’s break down exactly what’s been stopping you and what’s finally changed. Because I caught so many strong, convincing CTV ads during my Long Weekend of Inside™️and this is now my subject of choice.
Problem 1: “I Don’t Have a TV Ad”
This is where most marketers get stuck.
You’re curious about CTV. You know it’s growing. You know that Paramount is the fastest growing streaming platform and CTV is the fastest growing digital ad channel.
You’ve heard the stats. You’ve seen the case studies.
But, you don’t have a TV ad sitting in a Google Drive somewhere.
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No creative means not ready. And who has time to brief an agency? Who has time to find an agency that’s good??
And definitely no interest in managing a mini Super Bowl production just to test a new channel.
So, you do what most marketers do: nothing.
You stay on Meta. You push more UGC. You table the idea and promise to do it in Q4 but you know you won’t.
Totally fair. Until recently, making a TV ad was a massive lift.
Expensive. Time-consuming. Not worth it unless you were spending 6 figures on the creative alone. I know I have expensive taste but this really is what it used to cost to be competitive.
And it’s what kept most performance marketers out of the CTV arena.
But, this is where the shift starts. 🐎🐎🐎🐎🐎🐎🐎🐎🐎🐎🐎🐎🐎🐎
^ (I’ll be leaning into the Yellowstone theme for the rest of this email, pay no mind).
THE BLOCKER IS GONE
Paramount took the hardest part of CTV and made it simple.
2 versions of an ad. 1 round of revisions. 0 production fees.
Made by the Paramount team.
Specifically for your brand.
No agency timelines, either. And, yeah, no cost. Reiterating that because it’s pretty damn important.
If you prefer to make the creative yourself, Paramount’s Instant Ad tool pulls in your website and builds a polished, brand-safe TV spot in minutes, too.
You can edit it, tweak the visuals, and go live. What will you do with your free time? Maybe watch 1923?
My point is TV creative used to be the blocker. Now it’s the easiest part of the entire process.
And, hello, free managed creative services from team Paramount. For a limited time only.
Have you decided to take them up on the free creative or…
Problem 2: “TV Ads Aren’t Performance-Driven”
This is the other big fake problem.
TV still gets treated like it’s just for awareness. Spray the ad. Hope it sticks. Wait for a brand lift study in 6 weeks.
But, that’s not how growth marketers operate. Not growth marketers like you and me at least.
You need real data. Real attribution. Real outcomes you can report in Monday’s marketing meeting.
Here’s what changed.
Paramount tracks everything with 1 of the industry’s best pixels.
Inside your dashboard, you’ll see:
– Site traffic 🐴
– Lead form fills 🐴
– Online purchases!!!!! 🐴
– In-store foot traffic!!!!!!! 🐴
Not just impressions. Not just reach.
Actual results you can plug into a performance model.
So no, this isn’t a see how it goes channel. It’s full-funnel with receipts and you need to measure it carefully. These are your working dollars and they need to WORK. Here, they do and your dashboard is your answer.
Problem 3: “I Won’t Know Where My Ad Ran”
Maybe you’ve been burned before.
Programmatic campaigns promised premium inventory, then buried your ads on channels no 1’s heard of. You ask for a breakdown and that breakdown doesn’t say anything.
That’s the fear with CTV, too.
If you’re spending real money, you want to know exactly where that ad showed up .Not just what genre. Not just what audience.
The actual shows.
Because if your brand shows up during a show your customers love, it hits different. If it shows up during a show you love, you get to snap a pic and show your friends. Oops, only me?
And if it doesn’t show up where you want it to – you need to know that, ASAP please.
Most platforms still treat that data like it’s a black box.That’s why marketers hesitate to test. Paramount doesn’t. And, they make your ads!!!!
THE FIX
Paramount shows you the top 25 shows your ad appeared on.
Not just genres. Not just demos.
Actual show names.
You’ll know where your ad ran, what performed, and what didn’t. And, you’ll control it for next time. When you go again, because you will go again.
Even more mind-bending for my brick & mortar + OOH people: Paramount offers zip-code optimization for foot traffic campaigns. Yes, I had to ask twice. They identify high-performing areas where people are more likely to visit your storefront or walk by your billboard, and they can also recommend additional zip codes for your NEXT campaign for maximizing reach and performance. Because, like I said, you will go again.
Finally, CTV gives you the visibility you expect from performance channels. And, like all of the best performance channels, a rising tide lifts all boats. All of our best top of funnel channels are also bottom of funnel channels – like Meta. The same way Meta and TikTok take you to the door and Google opens it. TV takes you to the door, too.
Problem 4: “I’ll Be On My Own”
New channels come with a learning curve. And, most platforms leave you to figure it out yourself.
That’s the worry with CTV, too.
You don’t want to spend thousands and hope the targeting works. You don’t want to launch alone. And, you definitely don’t want to waste budget troubleshooting by yourself.
For most marketers, the biggest risk isn’t the spend. It’s the support.
YOU’RE NOT FLYING SOLO
Paramount gives you an A1, really smart team at every stage.
Spend $3K and get a dedicated client partner to guide your campaign.
Spend $10K and unlock pre-sale strategy help before you even go live. The absolute crème de la crème of marketing minds on your account. Paramount’s best. Big daddy Paramount big guns.
They review your setup. They help with targeting. They make sure your money works harder.
You’re not testing CTV alone.You’re backed by a team that knows how to drive results that compete with every channel you run on.
LAUNCH TODAY
Paramount is removing the biggest excuse.
They’ll waive the $10K minimum spend and build your ad for free.
You’ll get:
– 2 custom ad versions 🐴
– 1 round of revisions 🐴
– No production costs 🐴
– No agency timelines 🐴
– Ready-to-run creative for CTV 🐴
🐎Claim your free creative here 🐎
Complete the form, mention this offer from Go-to-Millions, & book your call by August 15th. Then you’ll be in with the team.
Test the channel. Track the results. Scale if it works. Cut if it doesn’t.
But now, you have no reason not to try.
You’ll find me watching TV any chance I get. You’ll also see me talking about it a lot. Not because I’m friendless and hyperfixating. I gawk at the accusation. You’ll find me talking about TV because it really makes my long weekends and my work better.
I just believe in it. And, think you will, too.
