🍀 being interesting to look at

ON THIS EPISODE OF GO-TO-MILLIONS

It has come to my attention that some of us are not pulling 1 of my favorite growth levers: being interesting to look at.

You are interrupting someone’s flow when your ad is served. Might as well make it beautiful.

Beautiful here doesn’t mean perfect. It doesn’t even mean on brand. Beautiful means exciting – means captivating – means – INTERESTING TO LOOK AT.

Color does this. Especially color as a way of storytelling. When I have an ad that’s doing well, I make iterations that play with color. Do you? Should you?

The below ads I hope will help me to tell you a color story. I want your creative team (and mine) to push the boundaries with color.

(Click each ad to see the link the creative linked out to – the landing page is a huge factor in ad creative performance as you know so study the landing pages pairing!!)

PANGAIA. The ad copy reads:

‘Meet the newest blues making waves.
Ocean Turquoise, Gaia Blue, Sodalite and more—each one inspired by nature.’

P.S. The landing page is ‘The Oceans Edit’. Costs no money to merchandise your site.

STAUD. The tablecloth does a lot of the work here. COLOR!!!!!!!

ASSOULINE. I purchase these books based on the color of the covers and never read them. I’m so sad to admit that out loud. Have I been to Lisbon? No. Did this catch my eye immediately, with huge help from the colorful background.

Color as storytelling. See?

HigherDOSE. You don’t have to say it’s a red light hat if it’s clearly a RED LIGHT HAT.

Enough context to land straight on PDP.

SIEGELMAN STABLE. Because you don’t have to create July 4th creatives nor a collection of new items for July 4th. You just have to merchandise everything together.

It’s so obvious that there’s no need to even say ‘buy this for July 4th’. We know.