ON THIS EPISODE OF GO-TO-MILLIONS
There’s a particular thing I love about each of the websites listed below…
PETE & GERRY’S homepage has so much personality. So much going for it. And, a really compelling $2 back offer. My sister showed me this site and recited their tagline to me as I was googling for the link. She has it memorized. Quite powerful! HEALTHY HENS, HEALTHY EGGS, HEALTHY PLANET. 🪺🪺
P.S. Notice as you land on the site how their popup acknowledges a big problem and then comforts you and is compliant all at once.
RIPPLE FOODS does such a great job on their comparison charts (makes sense because they win against all the other milk types by a mile). I helped work on this site and I LOVE THE PRODUCT. So creamy in coffee and now that I think of it I want to buy like Cocoa Puffs. 🥛🥛
KARTELL’S BADGE OVERLAY. (I don’t like anything else about this PDP but I do want that lamp). So, maybe the page design isn’t so bad? LAMP OF MY DREAMS. ⚡️⚡️
KHAITE’S 404 is so on brand it hurts. The word “apologies” works so much better than “sorry”. 4️⃣0️⃣4️⃣
SET ACTIVE’S hero homepage video container. Feels expensive. I do, however, wish the email capture popup matched to the collection. ⛵️⛵️
CASAMIGOS’ LOADING STATE. Did you catch that? The video load then age-gate capture background switch? IT’S ALMOST LIKE THEY ANTICIPATED THE EXPERIENCE OF THE VISITOR AND PLANNED FOR IT! (They did!). Make legal requirements part of the plan (age-gate upon page load for new visitor), and not an afterthought. 🧊🧊
EIGHT SLEEP’S wall of love. Every brand should do this.
RUBY BOND’S homepage assets. SEASONAL!!!!!! Scrumptious.
KOSAS’ site photography. That’s it. They’ve set the bar for me for a long time.
ARRAE’S PDP call outs – pay attention to the SIZE of the stats. They shout. And, taking up prime real estate like they should.
SELF-PORTRAIT’S event dressing collection. Merchandising!!!!! Why sell a dress when you can sell the entire outfit?
DANIELLE FRANKEL STUDIO’S tag on homepage is the 1st time I’ve seen this. Creative. But of course.
