🍀 Bonne Maman

GO-TO-MARKET TIP OF THE WEEK: 

You cannot phone in the music you’re using in your ad creatives. I know that our libraries of legal music aren’t exactly overflowing but this is not a place to fuck up.

My team talks about music within our ads on a daily basis. We reject creatives during our internal revisions from going out to clients because of the song choice OFTEN. We fight about it.

The fights are good – everyone knows that music will be scrutinized and everyone takes it really seriously.

HigherDOSE is a brand whose ads have great music. Play them and then go to your own ads library and see how you stack up. 

MEME OF THE WEEK:

ADDED TO MY WISHLIST THIS WEEK:

🧙‍♀️: No gift wrap required, Warren. It’s for me. 

🧛‍♀️: I’m almost out and it scans clean in my ingredients app. 

🌷: I’ve decided to get back on my grind. 

🍀: These would look disgusting on me I’m sure but what if magically I could pull them off?? 

🏹: IN RED!!!!!!!! 

EVENT OF THE WEEK:

My husband Daniel and I are hosting a virtual event all about CTV. Best practices. Creative. The whole 9. 

Also giving away lots and lots of ad credits… 

BRAND OF THE WEEK:

Bonne Maman: Because I asked Daniel what brand he’s into this week and he immediately sat up and said, “Bonne Maman. I love the brand story and the little ones they give out at restaurants.”

Good for you, honey! I love the favicon on site. I didn’t know they had that in them but most brands get this wrong and a wholesale jam brand got it right. 

WEBSITE OF THE WEEK:

Ursa Major: For their honesty. 4.3 stars and 4.4 stars are shown – because the brand doesn’t cherry-pick reviews and therefore LIE. I love the honesty, and a 4.3 and a 4.4 aren’t bad in any way. What’s special (aside from the refreshing truth-telling) is the tag for NEW FORMULA that’s present on each.

Improving upon already popular SKUs and likely taking customer feedback very seriously. 🌌 🌌 🌌 🌌 🌌