🍀 DROP SCHEDULE 🫐

GO-TO-MARKET TIP OF THE WEEK: 

A brand I work with dropped a berry flavor this week. Their 1st fruit variety. 

A few months ago they asked when they should drop. The answer was, of course, as early in June as possible. NOT JULY! 

Because as we know, a seasonal flavor must hit the market early. Even if it’ll be core and part of your range forever. When your customers meet it, they need to be about to hit the season, not in the season and over-indexed. 

I wrote about this at length in August 2023 re: Pumpkin. Excerpt below and if you care to read the whole thing, off you go.

MEME OF THE WEEK:

Happy Friday! Or, as I like to say: “Amazing, so glad we’re approved. We’ll push live first thing Monday AM as it’s Friday.”

ADDED TO MY WISHLIST THIS WEEK:

🌸: The hand cream of my life. It is criminally underrated. And, scans perfectly in my ingredients app that runs my life. 

🌸: Still at the top. 

🌸: They had me at island.

🌸: Out of pocket for me but I found my new protein powder. I got the small size because had to taste test but this with whole milk + frozen strawberries + frozen bananas was perfect. no ice needed bc frozen items which works well because I’m scared of the ice in my fridge

EVENT OF THE WEEK:

Heaven Mayhem really knows what they’re doing and has a lot to teach us.

As such, I’m THRILLED to be talking all things EMAIL GROWTH with my friend Sophie of, you guessed it, the brand Heaven Mayhem!! You can sign up to be part of the free convo right here. 

We titled the virtual event +58% Email Rev ft. Heaven Mayhem. Kinda says it all I think. Let’s grow email rev, yeah? 

It’s free. It’s about growing. It’s Heaven Mayhem! June 24th at 1pm ET. I’ll bring my HM laptop case. 

BRAND OF THE WEEK:

Nike: Because when I clicked Morgan Stewart’s story about her new shoes (which I thought looked so glam), I never expected them to be Nike. 

Nike continues to surprise me (hello NikeSKIMS) and I think I’ll buy these shoes and workout or something.

WEBSITE OF THE WEEK:

Tata Harper: Because a brand I work with is going live with subscription today and I suggested we go the Tata Harper approach and we are.

REWARDING LONGEVITY!!! 15% off the first, and 20% off forevermore. Thank you, Tata! 💚