For my beloved OLIPOP you know I wax poetic about that Classic Grape and should get a life but won’t, affiliate wasn’t a side project.
It became a core growth channel. And impact.com was the engine behind it.
No cold outreach. No uncivilized spreadsheets. No spraying and praying.
Just 1 platform to:
🍇: find the right creators with real filters
🍇: automate contracts, promo codes, and all comms
🍇: track performance in a single dashboard
OLIPOP brought in 1,900 creators. Drove 12 percent of total sales.
Hit a return as high as 1,200 percent.
This is not a case study. It’s a repeatable system.
Here’s how it works.
Affiliate Lever 1: AUTOMATION That Prints $$$
This didn’t require a big team. It required the right platform. OLIPOP used impact.com to automate everything – partner discovery, contracting, promo-code generation, and performance tracking.
🍇: They filtered creators by niche, location, and engagement.
🍇: Dropped in contract templates.
🍇: Generated unique codes with exact attribution.
🍇: And tracked ROAS and new customers in 1 dashboard.
Here’s how they onboarded 1,900 creators.
Affiliate Lever #2: INCENTIVES That Print $$$
Free product gets creators in the door. Commission keeps them around. Tiered rewards turn them into top performers.
OLIPOP used a hybrid model:
🍇: Product seeding to build early hype
🍇: 10% base commission plus premium tiers
🍇: 1-time 15% off codes for creators to share with their audience
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The result?
Creators now drive 12% of total sales OLIPOP is a big daddy brand so this is millions and millions of dollars and a 1,200% ROAS.
Now wouldn’t that be nice to experience for your brand?
Affiliate Lever #3: MICRO-CREATORS That Print $$$
Most brands overlook small creators.
OLIPOP made them the center of the strategy.
Over 4 years, micro-creators grew from 3% to 20% of revenue impact.
Here’s why it worked:
🍇: Niche creators build trust in tight communities
🍇: Their content is personal
🍇: They convert faster and stay in the program longer
This wasn’t about going viral. It was about stacking reliable revenue.
OLIPOP didn’t stumble upon success.
They engineered it with impact.com and this is their step-by-step system.
But only read about it if you care about affiliate revenue.
In my opinion, there’s not a better affiliate example. Or better for you soda – I’m not an affiliate of theirs but like, call me. Let’s make it 1,901 creators, hey??
