FISHWIFE
^ This subject line got me and I’m not even in the mood to purchase more tinned fish. It’s because I wanted to see which tins they chose from their site to discount. Was sent on Wednesday, 5/21 to KO the MDW sale. 8:45am ET – a perhaps a bold time for fish but I did crush a tuna melt yesterday morning so I’m with it.
To my delight, once I opened, almost everything was on sale. What a great subject line for an almost-sitewide sale that doesn’t need to have exclusions apply language. Showing you the whole email because I think it’s very strong and the subject line to beat for all slightly-qualified sales. The top image is a GIF.
Your subject line formula here, in all caps =
THESE (INSERT YOUR PRODUCT CATEGORY) ARE (INSERT YOUR ALMOST SITEWIDE DISCOUNT %)
WHAT I SCREENSHOTTED
Granted my team sent this out so it’s a little biased but as we know at Go-to-Millions, during a holiday we lean into themed creatives because they work really well.
Notice the Americana vibe. Notice that it was sent at 9am local. Not to late to theme your messages and creatives for this promo. We’ve got a good 2 days left.
P.S. This drove to PLP but notice the homepage is the same energy because we’re building a consistent funnel.
COPYWRITING
Best copy of the weekend so far and it’s not even clever it’s just clearly solving a problem and it’s really well timed.
Not every graphic needs to have complicated us vs. them and a shit ton of info. Leads to a water-durable collections page. No notes.
WEEK 22/52
CPMs for some of my brands are as high as Black Friday. This MDW sale feels more pressured than usual and I just want you to know it’s not been a cake walk for me in case it’s not been a cake walk for you.
You know what to do though. You extend through Tuesday – surprise sale extended we never do this! – and then you pull down budgets HARD on Wednesday and turn all eyes towards rebuilding your funnel.
ROOTING FOR YOU.
ABANDONED CART
I cannot physically get myself to buy a claw clip even though every day I think about them. This 1 is $35 from Alison Lou but is it childish? Do I scream hearts to you? When will I make a decision???
Alison Lou did make the OG Emrata ring and I do love that ring more than anything so maybe this is my chance to shop the brand lol.
