GO-TO-MARKET TIP OF THE WEEK:
This ad from Nécessaire has been following me around the internet. At 1st I was struck by the creative – what a gif. But the more times it hit me the more I started to read it and the ad copy here isn’t tricky but it has so many levers.
‘THE SALE. 20% Off Sitewide. Shop Award-Winning Treatments for the Body, Hands, Hair and Lip. No exclusions. Limited time only. While supplies last.’
Elements that combine:
1. Careful use of caps. THE SALE.
2. Mentions sitewide.
3. Mentions award winning and the categories avail to shop.
4. Mentions no exclusions (you’d think they wouldn’t need this because they say sitewide but this makes it sound better).
5. Urgency – limited time only.
6. URGENCY!!! While supplies last.
RIP IT.
P.S. I didn’t end up buying from the ad but I bought on Amazon. Not even on sale but I’m out of body wash and I like their fragrance-free and this reminded me. Would have purchased direct had I been confident I’d have no body wash shortage. Meta halos into Amazon yet again.
MEME OF THE WEEK:
ADDED TO MY WISHLIST THIS WEEK:
🦋: *I wish every subscription brand cared. I wrote about that here.
🦋: This is on sale and it’s TOTEME and ughhhh.
🦋: Aware I don’t need this but it’s on sale and what if future me wants to have a nice winter???
🦋: This brush.
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🦋: I still want it and now I want it in an impractical color. HELP.
* this is a piece I wrote with our sponsor, about my experience with subscription
BRAND OF THE WEEK:
RŌZ: Lo-fi forever.
WEBSITE OF THE WEEK:
Ralph Lauren: Simply because the homepage hero (that features the offer) clicks out to a collection (that features the offer) that clicks out to a PDP (that features the offer).
Let your customer land on your site gently! 🦋
