DR. DIAMOND’S METACINE
Not this anniversary sale starting the day my full-priced order delivered. That’s showbiz I guess and serves me right for ordering anything between Mother’s Day and Memorial Day Weekend. I know better.
However, I’m happy for them because the homepage hero (pictured above) smacks. The ads hitting me on social are powerful. The sale ads, sure (pictured below), but the evergreen that’s still live and running is crushing right now I’m sure (pictured below below LOL).
‘WE MASTERED PRP, THEN WE BROUGHT IT HOME.’
END OF AN ERA
Kora Organics updating the packaging of the eye cream I use makes me so upset. THIS IS BAD. THE MOST BEAUTIFUL EYE CREAM ON THE MARKET IS NOW A MUTED BLUSH.
Miranda, please call this off.
I’m all for brand evolution but I don’t get this. That said, I’m just 1 customer. Which version do you prefer?
MDW
Please find an internal excerpt from a plan my beautiful team put together for Memorial Day Weekend for 1 of our brands. This is Monday, and there’s a bunch of account set up details + segmentation strategies + content themes that also live in our docs but I want to call your attention to the overall approach to Memorial Day itself (5/26).
Leaning on 4 channels for this. Going plain text on email (all other emails for this promo will be heavily designed – Monday we go full direct response as we close out the sale). Tuesday will be a surprise extension but shhh.
We’re sending 2 texts. 3 total emails because of Email #2 resend (so 2 versions of the email, the 2nd email version being sent again to non-purchasers and non-openers/ clickers).
The % split between channels is fully earmarked. This will be the 6th day of this promo – by then we’ll know where budgets should shift and we’ll have shifted them tremendously DoD.
We’re channel agnostic here at Go-to-Millions and so I implore you to lay your plan and then to recalibrate daily but to track your changes as you go so you know what to earmark for July 4th. Copious notes, please.
WEEK 21/52
Alen Purifiers is a good example to us all this week. The above is the SMS they sent my husband. He’s bought from them 1x before, a few months ago. An air purifier that we love.
Are we on the market for another air purifier? Sorta. Did it feel urgent? No.
Not until that text. Because he clicked through and asked me if we should get another. I said let me look. I went to their site (not through the link from his SMS), and I saw NO SALE.
It really was VIP access to the sale – hidden from the rest of us never-purchasers. And, that did the trick. He checked out right then, through his link, because as a VIP he was rewarded and as a non-VIP I didn’t want my favorite color to sell out once it went live. THERE’S A LESSON THERE!!
ABANDONED CART
I’ve been eyeing Branch Basics. I really almost pulled trig on this Laundry Kit in Glass – I did my research and even asked Chat GPT. I was ready.
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Until I got to checkout and delivery is in 5-9 days. That’s too long for me to wait for laundry. Will I be this committed to my non-toxic lifestyle in 9 days? Likely not.
I went to Amazon to see if I could get it sooner. The glass starter kit isn’t available. So, it’s over. We all talk a lot about shipping rates and free shipping thresholds but I think we forget that nobody wants to wait 9 days for almost anything. Let me pay to expedite – try me Branch Basics! I just might’ve.
