🍀 EREWHON

GO-TO-MARKET TIP OF THE WEEK: 

Front-loading my Memorial Day Weekend budgets and I just wanted you to know that. PLANNING BIGGEST SPEND DAYS THE 1ST 2 DAYS OF THE SALE AND MEMORIAL DAY ITSELF.

Starting all promos by Thursday the 22nd, LATEST. 

And we’re leaving our deals live into Tuesday morning the 27th. Not advertising that – making it clear you need to by by midnight Monday the 26th. But, between us, the site won’t pull the sale down until late morning the 27th.

Because there’s extra revenue to be made by staying live and we plan to make it. 💙

MEME OF THE WEEK:

ADDED TO MY WISHLIST THIS WEEK:

🧊: I wish I didn’t know about this. 

🎾: For my husband. I researched. 

🤍: Just my size.

 📓: *To fantasize about how I’d change your subscription strategy.

🏞️: I don’t need it and I shouldn’t but it would spark joy. 

🦢: When will I stop thinking about these and more importantly when will I stop changing my mind on what color I want? I exhaust myself. 

🧛‍♀️: FML.

* this is a piece I wrote with our sponsor, about my experience with subscription

BRAND OF THE WEEK:

EREWHON: You already know I like this because it’s filmed on the streets of New York and is lo-fi. It’s not as lo-fi as I made it look. My ESP won’t upload anything bigger so I had to compress the shit out of the gif I made. 

Anywho, I like this mostly for the ad copy. 1 question.

Craving Erewhon Beyond LA?

WEBSITE OF THE WEEK:

Coterie: The 1st carousel of the PDP goes sooooooo hard. Love a badge or 3.