GO-TO-MARKET TIP OF THE WEEK:
The order of operations for handling a back-in-stock with a waitlist:
1️⃣. Waitlist is emailed a heads up 1st, with a specific relaunch time + date for them to mark their calendars
2️⃣. Social announces the restock date at least 12 hours after the waitlist is informed
3️⃣. Waitlist non-openers are sent a resend
4️⃣. Day before drop, waitlist is set a reminder with an add to cal function
5️⃣. Waitlist is directly linked to shop – email goes out before any social post
Notice the preferential treatment given to those on the waitlist. They’ve given you their info, have bought in, and are on your list. Show respect.
MEME OF THE WEEK:
ADDED TO MY WISHLIST THIS WEEK:
🍋: I didn’t know I’d covet a night light. The pack of 3 really helps.
🍋: They had me at cherry kiss.
🍋: Marketing works on me, okay?
🍋: You don’t understand the grip this granola has on me.
🍋: I wish I didn’t know that they do collapsable bags nor bag charms:
BRAND OF THE WEEK:
The Connaught: Even the fanciest of brands, whose worst rooms are $1,200/night, can run offers. It’s okay. Nothing too scary happens.
FWIW, I’ve worked for brands that refuse to be promotional but then pull other levers that are honestly less efficient and less cool.
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Plus, I like this little name. Stay Four Longer.
I don’t like the white border that they accidentally kept but you know what – THEY ARE TRYING!!!! Bravo and beautiful hydrangeas don’t you think?
WEBSITE OF THE WEEK:
Parachute Home: New website by my beautiful teams!! Take a look and perhaps you need some Percale in your life??
