ON THIS EPISODE OF GO-TO-MILLIONS
These are my favorite copy examples. Not of now. Of ever. Some still exist in the wild. Some have been torn down in place of vanilla copy that doesn’t do it.
No matter, we’re immortalizing here.
EVERYBODY SHUT UP
Waterboy’s review / social proof section looks like everyone else’s.
But, check the Headline copy:
Everybody shut up, Waterboy fans are speaking.
I don’t like this, I love this. Made me smile smirk.
INTO THY CUP
This copy stopped me in my tracks. I didn’t have my phone (is there anything worse than falling asleep with your phone not charging and then waking up to a phone on 6%?), so I made Daniel take a picture.
“INTO THY CUP
WE POUR WITH PRIDE
SO REGAL!!!!!!!
MAKES SENSE
COPYWRITING!!!
SPECIFIC LINE BREAKS!!!
COLOR!!!!
+1 TO GRAMMARLY!!
“A meeting can only
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10% TERRIBLE
I was struck by this copy from Reformation. Because it was honest.
“90% recycled
10% terrible”
3RD PERSON
Call me vain!! But I wrote this copy back in May 2024. Almost a year ago.
It took me 4 hours. I know that’s embarrassing. But I kept redoing it, and redoing it, and redoing it.
It’s the highest converting landing page I’ve ever written.
“Ari Murray, a Chief Growth Officer who launches and grows 8 & 9-figure DTC brands, presents to you her love letter to ecommerce: Go-to-Millions.
Ari (who sometimes uses 3rd person even though she tries not to), writes every word you’re about to read. Let’s begin:”
A SPA
Why no, I haven’t yet sipped on a flower. It sounds soothing (because you said it is and that does sound like the perfect word for it). Oh… you’ve mentioned a spa. I love a spa! Ultra-hydrating? Speaking of, Aura Bora, I’m thirsty!
DISNEYLAND
ME AGAIN TELLING YOU MY COPY ROCKS. Disgusting behavior.
But, I wrote this for Marketingland (my husband’s conference for The Marketing Millennials that has many, many, thousands of organic sign ups each year. This was in the middle of the landing page. Well below the fold. Notice the use of color.
“THINK OF MARKETINGLAND AS DISNEYLAND, BUT NOBODY CRIES, THROWS UP, OR WORSE — PAYS.
REMINDER: FREE. LOL.”
HALFDAYS CHALET
Halfdays naming their community Halfdays Chalet hits so much harder than Club Halfdays or Halfdays Club or Halfdays VIP but you know what – almost every brand names their community something like that.
People phone it home. 🙁
Halfdays didn’t.
“Meet us in the
Halfdays Chalet”
A LOT HAS CHANGED SINCE LAST YEAR
Still my favorite Instagram caption that I’ve ever read. From Oetker Collection.
