🍀 The Tariff Funnel

THE TARIFF FUNNEL

I was so proud of myself for setting up my new lamps ALONE. There were directions and everything and I did it without Daniel.

I showed my sister. Thinking she’d be proud of me, too. I’m sure she thinks I called my Dad to help but I didn’t – swear. 

But, what she texted me back really couldn’t have surprised me more. 

At 9:23pm she texted me that it was on sale. 

At 9:26pm I texted her back that I had bought another 1. 

3 minutes. That’s how long it took me to complete my purchase. A purchase I didn’t expect to make, and a purchase I didn’t buy because it was on sale. 

I bought because of tariffs. 

LOOK WHAT GREETED ME ON HOMEPAGE:

❗️: Explanation – ‘Due to new U.S. tariffs’.

🚨: Threat – ‘the price goes up by almost $200’.

❌: Urgency – May 1.

🥀: Tug on the heartstrings – support small business’. 

CLICKED THROUGH TO THE PDP AND IT WAS LIGHTS OUT / I HAD TO BUY:

🏴‍☠️: Look at the urgency messaging at the variant level – ‘Less than 100 left – Last chance at this price!’

😭: Hits really hard when you see white is actually gone. 

🔫: Hits even harder when you click on green and there’s no 100 language – meaning this is dynamic and Black is really about to go. 

Since my purchase, I’ve been studying their ads and organic – because May 1st is coming right up and I want to see if they keep firing on all cylinders + what happens as they end this sale and enforce the new pricing.

Documenting the moments I’ve captured that really, really impress me. That I’ll study forever. 

INSTAGRAM ORGANIC: 

AD CREATIVE:

How a brand shows up in hard and unexpected times says a lot about them. There’s nothing rushed about this sale. Nothing half-assed in this funnel. Nothing fancy, either. Just exquisite execution. 

CONTENT I SAVED

THERE IS NO BRAND THAT DOES A GWP LIKE MERIT. That damn gold bag they gave away for years.

Now this baseball hat that isn’t hidden in the slide cart as a gift to nudge your order up. It’s shown – front and center – in detail. 

From the ad creative…

To the homepage hero which links out to a sets PLP that makes hitting $100 very possible. 

Bravo!!! If you feel inspired to get the hat, I suggest throwing 1 of these bad boys into the mix. 

WEEK 18/52

Your Mother’s Day sale better be live by May 1st, please. 

As an example, today SKIMS launched their Mother’s Day shop with new styles + new maternity. April 27th. 

ABANDONED CART

Was heavily considering getting this. Not to host. Nor to put food on. Absolutely not.

To display my skincare / makeup next to my sink of course!! 

I really like the idea and what’s stopping me is the price and the fact that when I showed my husband he laughed at me. It’s literally an heirloom – look at the name!! – and I don’t get what he doesn’t understand. 

DO YOU SEE THE VISION??? Please reply with your support.

If you hate it, any alts to suggest?