ON THIS EPISODE OF GO-TO-MILLIONS
We all always say that our creatives should feel native.
But then we slap the brand logo and manipulate fonts and before you know it we’ve branded the ad to hell.
I’d like to call your attention to this affiliate post from @ariellelorre. It’s just a series of stories about the sauna blanket she posts about ALL.THE.TIME.
I show you this to invite you to copy this FAQ style. Especially on lower funnel ads where someone is already aware of you and needs, perhaps, DETAIL!!
Needs to be assured.
Has a few questions!!!
When you craft your own FAQ style-ad, will you promise me to at least try a non-branded or low-branded approach? You can brand this, but only if you test an iteration that is a lifestyle asset, served from a whitelisted account, in native to IG fonts.
Lastly, FWIW, I have been to this sauna PDP and have clicked Arielle’s stories about it maybe 10 times. I still read every FAQ and she taught me a lot about how to use it – in ways the PDP can’t and doesn’t. The towel under her neck for example.
People want to copy the influencers they like almost exactly. They don’t want to buy from someone they hope to emulate incorrectly. They want to do it the same – I know I do.
The FAQ serves as a way to squash fears and to teach. THIS IS WHY YOU NEED IT!!
P.S. If your PDPs don’t have FAQs tailored to each product built into the page, do that, too! The theme of the day is FAQs need answers!
