ON THIS EPISODE OF GO-TO-MILLIONS
I like that this is faceless. Keeps the focus on the thing that’s being sold. By RENGGLI.
But not all ads are faceless. And, sometimes, a face is really, really needed to sell.
MAY WE TALK ABOUT UGC?????? Want my rules? Should I go for it and drop a 30px font?? Bold?? OKAY!!
RULES FOR UGC
1️⃣. Whitelist from the creator AND run from the brand account – change the ad copy depending on who is serving.
2️⃣. Monitor ad comments from both accounts!!!!!!!!!!! Delete any comments that don’t serve you. And block the negative Nancy who commented something bad on your ad – if you don’t, their next comment will be “OMFG THEY DELETED MY COMMENT! THIS COMPANY LIES!” (avoid that).
3️⃣. B-roll is required and a hook that should be tested – delay the product showing for at least 3 seconds in 1 version you run.
4️⃣. Varied length required in iterations. Not enough to change music or caption font or 1st frame if the only versions running are 19 seconds each. Test 58 seconds vs. 19 seconds for example!!
5️⃣. No actual script – bullet points to hit loosely. If the creator can’t be themselves or is using words they’d never say, why do it?
6️⃣. If you bring back the same creators over and over again have them timestamp their journeys with your product with before / after from the very beginning. Capture this in the 1st deliverable in case you bring them back.
7️⃣. Founder content required before we look outside.
8️⃣. Negotiate usage extension rates before a single ad dollar is spent. You’ll never have more power than before the ad is successful.
