ON THIS EPISODE OF GO-TO-MILLIONS
Before we start, have you added our talk with Nima Jalali, the Founder & CEO of SALT & STONE to your calendar??? It’s on April 23rd and I’m so lucky he’s joining us.
Post-Sephora Sale bliss!! RSVP for free here!
^ Okay, now that you’ve RSVP’d, on to Meta…
Jake Panzer, die-hard Yankees fan and 1 of my most trusted colleagues at Sharma Brands, went to the Meta Creative Summit yesterday in NYC and held it down for our team. Jake is Paid Growth Manager at our agency and is a growth-god. I don’t say that lightly, and no you can’t steal him.
Please find Jake’s notes from the Summit, and please know that if screenshot this to your team, they’ll have the most up-to-date from the horse’s mouth info from Meta themselves.
THANK YOU JAKE! THANK YOU META! GO YANKEES!!!! Def follow Jake on X, BTW.
META CREATIVE SUMMIT NOTES
- Meta is pushing hard on creative diversity right now, testing extremely visually different looks or sound among large batches.
- For ASCs still running, ideal amount of creatives is 20.
- Meta Andromeda, new ads delivery system running based on high volume and diverse assets, launched end of March.
- Meta AMs have a report that shows which ads have low and high similarity. GET THIS FROM YOUR REP!!!!!!!
- Meta is now recommending looking at CPM and frequency increases to see the first steps of creative fatigue as opposed to click stats.
- In Creative Testing, should be testing a consistent number of creatives a week, not 20 one week 5 the other.
- Leaning heavily in the direction of all video content being 9×16 oriented even for feed placements.
- Creative brief/details provided by Meta, worth reading over.
- When testing in ABO/CBO use 6 assets per ad set, creative testing should be 20% of total budget, refrain from pausing new creatives until they’re active on platform for 7 days.
Thank you, Jake!!
P.S. A graph that sums it up:
