ON THIS EPISODE OF GO-TO-MILLIONS
Are you running springy, summery, happy creative right now??
No? Did you forget that March is basically June? That seasonal creatives ALWAYS CRUSH, when deployed early. More than you’d ever expect?
I want you to launch really intentional, really hopeful, really EARLY ads that LOOK FORWARD.
The same way that Christmas starts on November 1st in advertising, the same applies to Spring/Summer. EARLY WINS.
I actually just deleted 15 ads that I planned to feature today. I deleted 3 paragraphs I wrote. I literally built them into the ESP and spent an hour collecting.
Because I came across this ad:
And, as often, Wonder Valley took my breath away.
^ It is SPRING PERSONIFIED.
^ It is CREATIVE.
^ It is NATIVE.
I watched it 4 times.
And then I looked at the launch date. February 24th.
TIMED BEAUTIFULLY.
TIMED EARLY.
Shot even earlier. Ordered before that. Maybe this ad was concepted in 2024. I don’t know. Maybe it was concepted that morning. I don’t know.
What I do know is it feels timeless and special and accomplishable.
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I deeply appreciate it.
I like it more than the Ffern ad. I know, I know. Telling.
Bravo Wonder Valley. A Happy Spring to you!!!!
Speaking of Spring/Summer, my yogurt of choice right about now should you care:
It’s not chili cheese fries level good but it’s good, so don’t like flock to the market. Pick it up if you’re there and looking at other lemon yogurts. If that makes sense.
