🍀 Point of View

ON THIS EPISODE OF GO-TO-MILLIONS

Exactly 14 days ago, I noticed that COCOFLOSS was acting like COCOLAB. 

It scared me. I wrote about it at length and then I moved on with my life. I began to hyper-fixate on bone broth, you know, shit like that. 

But, then last night, I was minding my business – at Whole Foods (literally buying bone broth), and I got this text about a text from Kate: 

We’ve been working on this project with so many genius partners for so long. Officially available 3/26, but announced yesterday. Sign up for access here and experience the experience! 

Mikayla Nogueira’s Point of View Beauty!!!!!

Shall we break it down?? Our team was responsible for some of these parts. 

Before we go into the details, I must tell you that in 2020 I worked at a beauty brand as Ecommerce Manager and Mikayla ORDERED FROM US AT LAUNCH. 

I’ll never forget it.

Now, let’s unpack the bottom of the funnel. After you click from her posts. 

This is the splash page. I’m biased but it’s so good, and gets better with each action. 

YOU’LL NOTICE HOW SIMPLE IT IS. The best splash pages are. 

MOBILE:

My favorite little detail:

1. Blinking cursor where you type your email:

DESKTOP:

My favorite little detail:

1. CTA hover state color change. 

This is the above-the-fold of the welcome email. (It’s a gif)

This is the SMS.

More to come!!