GO-TO-MARKET TIP OF THE WEEK:
Merchandise appropriately, PLEASE. I genuinely was caught off guard by those Toteme red flats. I click. And then I’m immediately smacked by a sea of black and white clothing and accessories. WHERE ARE MY RED SHOES??
As I scroll I get frustrated. It took me 13 seconds to find them. I timed it.
The product advertised needs to sit at THE TOP OF THE LANDING PAGE IT LINKS OUT TO. SORRY FOR THE CAPS BUT IN FACT I’M YELLING – HEAR MY CRY.
MEME OF THE WEEK:
DON’T YOU DARE!!!!!!!!!!!!! cc @Lenny @Merin
TOOL OF THE WEEK:
| SPONSORED BY STAMPED This personalization library shouldn’t be free. But, it is (thank you Stamped). And, I’ve spent so much time in there in the last 48 hours that my left eye is starting to twitch. Worth it though. Mapping journeys. Deciding flows vs. campaigns. What to build. All open-sourced and available for free in the personalization library, called The Plays Library (it’s a year’s worth of data and SPECIFIC EXAMPLES from the brands you should emulate – OSEA Malibu, Summer Fridays, Olipop – YOU NAME IT). Stamped made it for us, and Stamped is doing really cool shit right about now. The new Stamped platform is so powerful – combining the personalization engine + loyalty + surveys + reviews. Highly recco, and as a reminder, you need the free personalization library but bring your eye drops. You’ll be in there for a while. |
ADDED TO MY WISH LIST THIS WEEK:
🐄: I’ve been told it tastes like a milkshake.
🦢: Everyone else has moved on but I haven’t!!!
🌊: I’m glad this is sold out. I almost did it.
😭: I’ve told you this before, but we’re a mayo family. I want these. However, I don’t appreciate the way pricing is listed. It’s sneaky – $10/bottle but then you click and it’s $40 in the cart. Of course that’s easy math to understand but it’s not the way I’d do this. Instead, show the full price right there – be proud of it. Make it compelling by showing that price alongside the cost/serving (hundreds of servings in this case probably – they just need to do a little math for us).
BRAND OF THE WEEK:
Halfdays: I love when the BTS proves that the brand is really run by the marketers who understand the end-user. A ski-wear brand going skiing together – feels right.
I used to work with Halfdays and can confirm that they all ski for real for real!!!
WEBSITE OF THE WEEK:
Wonder Valley: I was looking at about us pages today, and I’ve decided I still like this 1 the best.
WHITE LOTUS EVE EVE
I love it so much. Daniel asked me my favorite character and I’ve decided it’s this lady:
