ORGANIC CONTENT
I’d be remiss if I didn’t show you this. The gauntlet has been thrown.
Costs no money to be creative, and I fear we always forget that!!!
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A WEBSITE THAT READS EXPENSIVE
So many luxury products read cheap online, because of poor decisions made in website wireframing and design. On the contrary, many well-priced products seem elevated online, because of proper decision making.
As an example of this, OSEA Malibu feels expensive, particularly in this trick – check the slide-cart and see how I can adjust my subscription PEACEFULLY right then and there.
You think you’re doing yourself a favor by trapping a subscription in the cart – but you’re not. The ability to go backwards and forwards on a single screen reads rich.
I checked out last night and bought all of this and I played with the option to subscribe but decided against it and got a set instead for now. THE ABILITY TO CHOOSE GOT ME OVER THE LINE.
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Launching so, so soon. Oh no, I’ve said too much!!!
Kindly join the waitlist here so that you can apply once applications are available. 🦢 🦢 🦢 🦢 🦢 🦢
OMG ARI SHUT UP STOP WITH THE DETAILS!!!!
A POPUP THAT SHOWS AND TELLS
belarteSTUDIO‘s website is honestly hard for me to navigate. HOWEVER, this popup is level 10 genius and makes a daunting process (buying wallpaper online, on a tough site) feel within grip. If it’s mocked up, and mocked up for free, then the risk and the uncertainty goes away.
Sure the CTA of this mockup popup is below-the-fold (not ideal), but I want a mockup and I think the product is stunning!
It’s all tied to my point that I made above, that a luxury product is weakened by a bad site. In this case, that’s true – but here it’s also saved by extra, manual effort made from the brand (they will intervene and help you and show you what you’re buying 1:1 – that is luxury!)
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Speaking of brands that do things right, please find my new suitcase from Yotpo’s EOY campaign. How good is it??? How did they know I like red??
I’m actually not going anywhere by plane or train, but I have a girl’s night on Friday that’s 20 minutes away. We’re taking a pilates class together (my friend is teaching – bet you didn’t think I had sporty friends LOL), and then all getting ready, and then going to dinner.
A carry-on is required because I don’t get out much so need to bring the Dyson(s).
