2025 FORECAST
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2 black fridays ago, Daniel purchased 100 cans of GRAPE Olipop on Amazon. At the time, I was shocked.
Grape? Of all choices? This was scary. Until he made me try it. I am now a Grape Olipop person WHO WON’T SHUT UP ABOUT HOW GOOD IT IS and if you try it you will be, too.
It’s an easy purchase on Amazon but the PDP on the DTC is so well done I’ve copied this PDP for truly 3 years and the brand is worth supporting so I go direct.
I also left a review on both the Amazon and the DTC – because I would want shoppers to do the same for my brands.
Stay tuned for a surprise.
WEEK 5/52
January is almost over, and so ends the health-rush that is always ushered in with the New Year. Supplement brands do January especially well. Please find my favorites of 2025 so far.
Takes a stat that is true (and tied to the product they’re selling, without them making a claim in the headline about their specific product). The qualified claim ‘supports sleep quality’ is easier to defend, but the impact of the true, agnostic stat is huge. This must be working, they do this a million different ways but always the headline of the general stat.

Fatty15:
“Omega-3 is history.
3x more cellular benefits than omega-3. The first essential fatty acid in 90+ years.”

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My favorite animation of the month, by far. Stopped me in my tracks.

ABANDONED CART
From my sister. She didn’t even say good morning. My type of girl.

I didn’t get it because I’m being responsible but then I looked back and she’s been pushing this setting spray HARD since 2024. Does she work there????
