Ffern ads really continue dunking on the rest of us. 🙁
GO-TO-MARKET TIP OF THE WEEK:
I’ll get in trouble for this, but please don’t blindly trust your reps at TikTok, Meta, Google, AppLovin, Pinterest, Snap – wherever. They will often somehow advise you to spend more of your budget within their platform. Take what you can from these meetings, but remember that the house is telling you about the house. And, the house always wins. ♠️
MEME OF THE WEEK:
ADDED TO MY WISH LIST THIS WEEK:
🕯️: My sister sent me this pic so now I NEED A CANDLE WARMER! I don’t have many original thoughts lol.
BRAND OF THE WEEK:
San Benedetto: 3 different times, Daniel asked me if this was water. File this packaging as the exact opposite of Liquid Death (for the same product).
It’s beautiful, isn’t it? I just looked it up online and I see it’s $25 for 24. If you told me it was $4 per can, I would have nodded.
WEBSITE OF THE WEEK:
U Beauty: Their annual SUBSCRIPTION EVENT (25% off subscription forever, free shipping on every order) always tickles me.
I like it because 25% is a real offer. Locking in 25% off makes you not want to cancel, now doesn’t it?
I also like it because every time I see it, I remember that every brand that has a subscription offer (where the offer is locked in from the 1st order), should market their subscriptions as X% off SUBSCRIPTIONS FOREVER. I imagine this would kill as evergreen.
