There’s a particular thing I love about each of the websites listed below. These are website examples that I implore you to study and learn from and copy. This is my wish for you.Β 

1️⃣. Summer Friday’s split-screen hero homepage. 

2️⃣. RΓ³he’s MODEL SELECTION IN AN AGE DEMOGRAPHIC THAT IS NOT OFTEN SHOWN. I just bought a dress from them (I’m not this age but looks great on the models). Crazy how striking this is / out of the norm. Shouldn’t be.

3️⃣. Vital Farms’ popup copy. I’m sorry, I think it’s s’cute. JOIN THE FLOCK.Β 

4️⃣. Moon Juice’s hover state below the fold. I don’t like anything else about this layout, but the assets are really, really strong.Β 

5️⃣. Elavi’s copy under the CTA in hero homepage. (A protein brownie that’s sold 1M units must taste good).Β 

6️⃣. Sixpenny’s swatch hover state. Best I’ve ever seen. 

7️⃣. Create’s comparison graph. Clear. 

8️⃣. Waterboy’s reviews widget paired with a % recommend. I never see this.Β 

9️⃣. Khaite’s color blocking. Merchandising is free. <3 

πŸ”Ÿ. The Skinny Confidential’s launch split-screen hero. So very interesting to look at. 

Ari Murray
Ari Murray

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