On the subject of the world, PANGAIA’S Black Friday participation is the sickest gated-sale I’ve personally ever witnessed. 30% OFF, only when you donate to charity. I think Patagonia would approve.
I screenrecorded the experience, for our memory. It’s a little blurry so going to show you the motion and the screenshot.
Homepage: (Screenrecording then screenshot)
Landing page (where homepage leads to): (Screenrecording then screenshot)
Landing page (where homepage leads to): Below the fold – this is where the charities are listed to choose from.
Note the copy across the entire experience. For example, the CTA from homepage is clear but striking. “CHOOSE YOUR CHARITY.” Another example, the Bee The Change donation page. “This Black Friday, purchase with purpose.”
I’ll end with this Instagram Reel from the brand. Kinda sums it right up. I fucking love this brand.
