HOLIDAY CREATIVE HERE WE COME!!!!
But Ari! It’s only November!
But Millionaire! Here at Go-to-Millions… we are always EARLY.
We launch pumpkin SKUs in August.
Come 1st week of November, we set the tone. We are full tilt Holiday ’til January 2nd.
And no, you can’t stop us.
Why would you want to? The sooner you Go-to-Market – the sooner you get that dollar from your customer (before your competitor even gathers their creative inspo). EAT OUR DUST!
Hear my cry, dear Millionaire. Launch BFCM earlier than you think. Launch your holiday shop this week – not in 3 weeks.
Why don’t we spend today with my holiday swipe file? Ad creative to STEAL INSPIRATION FROM. If you see an ad that you like – action it. KNOCK IT OFF. RIP IT. CHIP CHOP. C’est parti.
BRAND: Cartier
ACTION ITEM: Take your product. Put it against snow. Animate more snow over it. Share a holiday-inclusive message.
BRAND: Olipop
ACTION ITEM: Photoshop your product into a cute little village. Add text overlay and an offer. Run on Meta.
BRAND: SKIMS
ACTION ITEM: Launch your holiday shop or gift guide or holiday bundle BEFORE MID-NOVEMBER! This is circa 2022 but they follow the same drop pattern year after year, as should you if you’re GOING OUT EARLY.
BRAND: Poppi
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ACTION ITEM: SHAPES!!!!!!! SEASONAL SHAPES!!
BRAND: AVALINE
ACTION ITEM: Winterize your statics and use HOLIDAY in your copy. TBH, I think this snow background is a little weak and can be executed better (but still, leaps and bounds above NOT PARTICIPATING).
BRAND: Slip
ACTION ITEM: THEME YOUR HOLIDAY SHOOT TO WINTER. TO SKI. TO SNOW. These Slip assets have been live for many, many weeks already. From this shoot. This is for next year, shoot this next summer and if you didn’t do a holiday shoot this year, no worries. Send product to influencers in cold climates and have them shoot on the mountain right now. Lo-fi is better than, you guessed it, NOT PARTICIPATING.
BRAND: Hudson Grace
ACTION ITEM: Put themed music behind your gifs and videos. This is a true Christmas carol playing behind this asset. No generic jazz, thank you!
