🍀 Roger Federer

There’s a particular thing I love about each of the 12 websites listed below. These are website examples that I implore you to study and learn from and copy and then you’ll make millions. This is my wish for you.

1️⃣. Blake Brown Beauty’s email capture gets the email address AND pushes to Target with this perfect line, “where they restock daily”. 

File this under having your cake and eating it, too. 🎯

2️⃣. Dermstoreis on sale (25% OFF). For this sale, Dermstore is 25% OFF if you use the code CHEERS. They need the customer to take an action (enter the code) to unlock the sale, so they lead with the code. It’s everywhere. That’s exactly right and I’m tempted to buy this and this with their CHEERS discount code. Very tempted. Will I resist? Tune in next week LOL.

BTW, this site isn’t the cutest and that’s not important right now. This CHEERS prominent discount code is the trick we steal – focus there. 🩶

3️⃣. OSEA Malibu is launching a new product on Tuesday and this is the popup that greets you on their site. GUESS THE NEW LAUNCH. 

I love this strategy and haven’t seen it before. I already guessed the launch and it’s body wash and I’m buying. 

I do really wish the date wasn’t listed on the bottom left in white – find that missable and would have much preferred the headline copy read:

GUESS OUR NEW LAUNCH

Launching 08.13 (Tuesday)

Then, tomorrow, AKA Monday, I would update this to say 

GUESS OUR NEW LAUNCH

Launching 08.13 (TOMORROW!) 🍊

4️⃣. Oséree’s collection page really does it for me because of this lifestyle card interruption between product cards. EVERY TIME I TEST THIS IT OUTPERFORMS JUST HAVING STRAIGHT PRODUCT CARDS ONLY. 🏊‍♀️

5️⃣. BUCI NYC does something great then something really flat.

Look how SICK the lifestyle, low-fi dress pictures are.

Then, look how FLAT the studio shots look in comparison. More lifestyle, less studio. Ideally for them, all lifestyle no studio. I said what I said! 🌊

6️⃣. Simon Pearce’s 404 page. It’s the little things. 🍷

7️⃣. Perfect Snacks‘ 404 page, too. I LOVE THE ANIMATION. 🍫

8️⃣. Seed’s 2nd module. BTW, I’ve been taking Seed for 6 days and I’m not trying to be dramatic but I do feel better already. 🌍

Also, this section looks soooo expensive and I’m sure it is, but it need not be if you want to try something similar – stock footage and detailed instructions and you’d be on your way. 

9️⃣. T3 Micro’s sale popup with the COUNT DOWN TIMER IS SMART.

Even though I’m still mad at them for ghosting me after an onsite final interview in 2019. Fucking rude! 🧛‍♀️

🔟. Moon Juice’s homepage hero goes SOOOOOO hard. Dare I say their best ever?

Also, if you haven’t tried this mango you HAVEN’T LIVED. 🥭

1️⃣1️⃣. The Bar has a new colorway launching on 8.15. I know this because of the hero homepage. The site design isn’t going to win awards but the message is clear and that’s all that matters to me. Yes I’m on the waitlist even though I really need to chill out so it’s OSEA bodywash or this Ari, not both. Do you hear me???

1️⃣2️⃣. Assouline’s Federer homepage video is exactly how you launch a product with a celebrity – you prove they are involved and PROUD OF IT. 

I’m gonna pre-order for Daniel and give it to him for his birthday. Don’t worry he is a skimmer I think my secret is safe.