MARKETING OF THE WEEK:
^ This organic IG story (from THE SKINNY CONFIDENTIAL) shows the product being sold (here, it’s this sunscreen) PAIRED WITH other products in a very normal way.
Not laid out perfectly and stylized and FAKE. But playing nicely in the sandbox with other brands that are established and known and popular in their own rights.
I like this type of promotion. It’s lived in. Leads to a perfectly optimized pre-order PDP, too. Such a safe landing place for this organic traffic to land.
SNACKS OF THE WEEK:
I’m home! AKA, not eating Pret-a-Manger tuna 🇬🇧 if you try my beloved tuna sandwich you are only allowed to try it in the UK because the USA Pret-a-Manger tuna recipe is NOT.THE.SAME. for every meal and have had to branch out (order snacks online and pray they are good).
Here is what I’ve bought and liked and recommend (and why I bought)…
🐣: Brodo (bone broth). I admit it. I bought via a Meta ad and their targeting just kept HITTING ME AND HITTING ME AND HITTING ME AND THEN I JUST BROKE DOWN. I’m so glad I bought. Bone broth = good for hair = I’m vain.
Here’s their ad library. I’ve been having 1 a day, usually in the afternoon. My hair looks the same but it’s been 4 days so I’m trusting the process LOL.
I bought the sampler pack but then I didn’t qualify for free shipping (set at $99) and shipping was literally $12 so I then added a $100 chicken lover’s box so JOKES ON ME. Luckily, I am a chicken lover and it’s my favorite flavor from the sampler so that’s good. RECOMMEND.
🌺: Aloha (protein bar). THE MINT. SO IMPORTANT TO ME. I bought because Carly bought and I don’t have original thoughts. I put this in the fridge and that hurts my teeth but I can’t stop. I’ve been buying on Amazon but that’s rude of me because it helps the brand for me to go direct so I will do so going forward.
🥨: Dot’s (pretzels). HONEY MUSTARD. This size bag is appropriate. My sister discovered this brand when she went to Ohio State (we’re from California and weren’t familiar). But now here we are 10 years later and the brand is everywhere all at once and I’m happy to see it. The only issue is my husband keeps not resealing the bag and they will go stale and I have yelled 3 times so I may hide them in my closet. I buy from Costco but here’s an instacart link.
🍇: Olipop (soda). GRAPE. You already know how I feel. The only grape thing worth eating outside of grapes themselves. I buy on the DTC because it’s a fun site to shop.
IG BIO OF THE WEEK:
An impeccable use of space, from Jolie.
Notice the hard stats: 250,000 customers = PROOF
46% reduce in hair shedding = PROOF
