🍀 The Marketing Olympics

I’m of the very strong opinion that the best way to stand out is to be always, always, participating. 

What I mean: Sure, your brand might not be spending ad dollars on a TV commercial for the Paris 2024 Olympics. Fair. However, your brand should KNOW that the Paris 2024 Olympics are happening right now and you should plan on creating creative and copy that PARTICIPATES in the moment. 

🥇: If you’re a yoga clothing brand, talk about gymnastics in your ad copy. 

🥈: If you’re a luggage brand, bring sports into the scene of your creative (Rimowa example below). 

🥉: If you’re a supplement brand, pivot your evergreen athlete message to champion. Gold-medalist. Sports hero. Victory. You get it. 

🥇: If you sell swimsuits, couldn’t your creative say something in reference to the swimming events? 

Even if all you do is take your winning ad formats and add Olympics inspired emojis. That’s a start. PARTICIPATING! 

Take this as a theme. Use it across email (great subject line option), organic social (like Rimowa below), on your website, and of course in ad creative and copy. BE PART OF IT! 

Below, you’ll find brands that are PARTICIPATING. ❤️🥇 🥈 🥉❤️

Rimowa

Violet Grey – The Beauty Olympics is so fucking good. As is GOLD MEDAL BEAUTY. You could do the same across your category. 

More Violet Grey. Then they did a theme of French Pharmacy beauty. GENIUS! Look at this on Instagram organic (Love the copy here – PARTICIPATING!) 

By the way, Sephora did nothing.

Seed – IN THE SPIRIT OF COMPETITION. (Notice that emoji choice mhhmmm). 🏅Bacteria Compete, Too. 

You’d be surprised by HOW FEW BRANDS PARTICIPATE. Make this a priority for tomorrow and get out there. You’ll stand out. (If it helps, I bought from Seed this weekend after I read that post – a subscription for me and a subscription for Daniel). Not because of the post, only. I used to subscribe to Seed back in 2022. But, it was the last thing I read before I googled and bought it sooo… maybe.