July 4th ad creative. Let’s discuss. 🧛♀️
Before you say Ari it’s too late, remember that Labor Day and July 4th and Memorial Day can all share the same templates if you work it right. Cue the fireworks!
Because there is no prize for starting from 0. Or for just doing whatever you did on July 4th for Labor Day. We’re trying to be EFFICIENT. We’re trying to make our ad creative interesting to look at. But, what we want most is to find the best creative that brings us the most success. Go-to-Millions not go to beauty pagent!
You’ll see the range across all of these examples…it’s vast. Range is a good thing – each of these brands is playing with the holiday promo but leaning in in varying degrees.
I love that. Because you know, and I know, that our ad accounts want us to deploy INCREDIBLY DIFFERENT CREATIVES. Creative range isn’t hard so long as you’re prepared.
(Click each ad / or brand name to see the link the creative linked out to – the landing page is a huge factor in ad creative performance as you know so study the landing page pairings!!)
P.S. Not to freak you out but some of these are very strong and very quick to turn around. I think you could get these live today and keep them running through the weekend. It is still only the 3rd of July, after all.
LIQUID I.V.
3 badges, all legible. Use of red, white, and blue – but more secondary. Hard to do – this is done well.I screenshotted this in the wild. And sent to my creative team. 🧛♀️
CYMBIOTIKA
My favorite part is the code is shown and it’s 3 letters. What is easier to type?
USA or JULYSAVINGSEVENT
Mhhm.
PRESSED JUICERY
The colors here are red, white, and blue. This isn’t a sale creative, but it’s of the times. And, moody. Great template to become a sale creative – act accordingly!
HEXCLAD
Chef’s kiss.
P.S. If you’re considering getting HexClad, do it.
APT2B
This ad drives straight to homepage. It’s a great layout for a tiered discount. Do I love a tiered discount? No, not usually LOL.
CARAWAY
Cool to test staying on theme but bringing the theme into your brand palette. Pastel red, natural, and grey-blue lol.
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LEMME
Cue the fireworks. When you land on the landing page, the sale is announced as JULY 4TH SALE!
CALPAK
Gradient alert.
THE FARMER’S DOG
The ad copy reads:
Just popping up in your feed to say you can get 50% off your first delivery of fresh, healthy dog food this 4th of July 🇺🇲 🐶
Even if you don’t sell dog food, couldn’t you pose a cute little puppy next to a red, white, and blue colorway of your product? It’s a hell of a hook.
ARMRA
Red, white, blue. Not branded as a July 4th sale, but 30% off (Evergreen offer) and as mentioned, red, white, blue. Great split-screen example.
This was launched in July – it was for the promo period. 🙂
BROOKLINEN
July 4th sale is branded as Heat of Summer Sale.
Fine by me. This creative is my favorite of the day – by a long shot. Stealing this.
