Prime Day is officially July 16th and 17th. Meaning the time to plan is right now!
If your brand is participating in Amazon’s Prime Day… are you planning an equal sale on your owned DTC site for the same time?
Have your cake and eat it, too. Match the offer on the DTC and participate on Amazon. You’ll still have an incredibly effective Prime Day (Amazon sales will still go through the roof – I promise).
And, even if your brand isn’t sold on Amazon, you can still host a Prime Day inspired sale on your DTC site (a sale that is on Prime Day – so that your sales don’t flatline while people shop Amazon).
For when you execute this DTC promo (start yours on the 15th and run it through the 18th perhaps?), here are a few examples to inspire (from previous Prime Days!)
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SKIN PHARM (DTC example brand – not on Amazon. Still participating in Prime Day by creating an offer for their DTC store over the same period. Love the copy from this SMS and MMS)…
Also, I’m subscribed to Youth Serum and Night Watch and my skin has never been happier. I use Night Watch instead of Tretinoin (which my skin HATES). I use Youth Serum and mix it with Snail Mucin and it’s kinda changed my life.
Oh, sorry, got distracted in skin care land.
Here’s 1 SMS and 1 MMS with Amazon Prime Day copy (from last summer’s Prime Day) for inspo:
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HEXCLAD (Omnichannel Brand – DTC and Amazon promotions simultaneously for Prime Day). Best cookware brand in the world if you ask me!
Here is the SMS with Amazon Prime Day copy (from last summer’s Prime Day) for inspo:
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POPPI (Omnichannel Brand – DTC and Amazon promotions simultaneously for Prime Day). The ummm bestie SENDS ME LOL.
Here is the SMS copy x2 (from last Prime Day) for inspo: (Sorry that it’s blurry, this is a screenshot of a screenshot that Carly sent me – thank you Carly 💿!!)
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SNIF (Omnichannel Brand – DTC and Amazon promotions simultaneously for Prime Day). The ummm bestie SENDS ME LOL.
Here is the MMS copy and asset (from last summer’s Prime Day) for inspo:
Whatever your plans are this Prime Day, my ask is that you please participate! You can’t sit back and watch other brands make huge money. Thank you kindly! <3
