I think a lot about ad creative. I save a lot of ad creative. Our team makes a ton of ad creative (to the tune of hundreds of ads per week). My favorite ad style is the style that brings in the most money.
Hey, I’m a growth marketer – cold hard cash is what I’m after. HIGH-PERFORMING CREATIVE IS WHAT WE MAKE – and if it doesn’t perform, we turn it off and RECORD the learnings and GO AGAIN. But we always move quickly – that’s the only rule.
Steal these styles, put your brand’s spin on them, and get them deployed without 5 rounds of approvals, okay?
(Click each ad to see the link the creative linked out to – the landing page is a huge factor in ad creative performance as you know so study the landing page pairings!!)
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🌹🌊 🏠RosewaterHouse – This ad has been running since February 16th (still active, good sign). Notice you can’t even tell what it’s advertising for sure – that’s how subtle it is. Subtle = native = organic = even though it’s paid = very good thing.
🧺🥫Laundry Sauce – This ad has been running since February 23rd (still active, good sign). The full ad is 29 seconds. Don’t be afraid of going directly after your competitor (Tide in this case), and don’t be afraid of longer-form creative. View the full ad here (scroll down to ads launched in February).
🐎 Stetson – This ad has been running since May 17, 2023!!!! (still active, good sign). Maybe you don’t have a store… but could you photograph 10 of a single SKU in your warehouse? Set it up all pretty and have it stand out against the background? I think you should.
🍏 Murad – This ad has been running since May 3, 2024 (still active, good sign). It’s a comparison this vs that… but both products are from the same brand (Murad). Take this as a sign to start the quiz funnel at the ad level, not just the landing page level.
P.S. The landing page surprises me. It leads to 1 of these products, not to a collection style landing page that shows both with info on each. I think that could work even better. Murad, please try – thank you!
💘 📱 Clutch – This ad has been running since April 18, 2024 (still active, good sign). Good use of stock imagery. And, 1 of the ONLY static ads active in the account… good sign for this static style. Leads to a travel style landing page (it literally says travel in the URL). Makes sense, because the copy speaks to carry on and it shows the phone on a hell of an adventure. 🙂
