Here at Go-to-Millions, we appreciate an Email / SMS capture that has a little personality. When we land on a website, and when a popup overtakes our screens, we haven’t been interrupted…we’ve been given an opportunity to study judge. When we come across a popup we love, we screenshot it, and then work whatever we like into our next popup A/B test for our own brand(s).
Some of my recent favorites:
VACATION.INC (so unique)

ODDMUSE.CO.UK (I like the birthday capture part)

FEASTABLES.COM (full screen, opacity is high, uses the celebrity and names the celebrity)

RETROFETE.COM (copywriting)

CALIROSATEQUILA.COM (birthday age gate with a double offer – % off and an e-book)

RIDGE.COM (promo themed, quiz funnel, opacity is high)

FLAMINGOESTATE.COM (seasonal)

ELWOODCLOTHING.COM (bottom 3rd of the screen, dark mode, but opacity is high)
