As we design a new website, we gather so many creative examples.

Examples that are researched are 1 thing. Examples that people you trust LOVE are another. ❀️‍πŸ”₯ ✍️

For a clothing brand website that we’re redesigning, several of our designers (Alycia, Julia, and Amber) asked in Slack for each person on our Design team to name their FAVORITE STORES TO SHOP. This is key.

The question is not: What are the coolest fashion websites? 

The question is: Where do you each personally shop? 

This is more valuable to us. It’s also only 1 input in our process. But it’s helpful and not to be skipped. The list was already long by the time I replied (our Design team has very strong shopping habits), but here are my inputs:Β 

Questions like this also spark dialogue. Passion. As evidenced by the 47 messages in this 1 thread alone.Β 

Carly ended up giving some A1 suggestions as expected. Fear not. 

My point here: ask people who are your customer demo what they like. What they spend their money on. Then ask them why. Then go do weeks of other research. Then bring it all together. Then begin. 

Alycia, sorry for the 47 messages. It just happened so fast now didn’t it. 


P.S. In this Slack convo, we all bonded over our accidental shared taste. Meaning you know we’re going to study Parke‘s funnel.

P.P.S. That’s a lot of caps lock, even for us. ⬇️

Ari Murray
Ari Murray

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