Re: Taylor Swift Tickets

There’s a chance I’ve made some of you hyperventilate with the promise of FREE Taylor Swift tickets and $1,500 to travel to the concert. 

There’s also a chance that you think I’m full of it and that we don’t have tickets to give away. 

So let me address this quickly before you need to reach for your inhaler / grab your pitchfork. 😮‍💨🍴

1. WE ARE INDEED GIVING AWAY 2 TICKETS TO TAYLOR SWIFT. THE ERAS TOUR. The concert will take place on October 19th, 2024 at the Hard Rock Stadium in Miami, FL. 🌴
   
2. I WOULD NEVER LIE TO YOU. WE (LABL AND YOURS TRULY) HAVE 2 TICKETS AND $1,500 AND 1 OF YOU IS GOING TO WIN THIS. ARI DOESN’T DO CLICKBAIT.

TAYLOR SWIFT TICKETS 

I only support or help promote ecom software that I use and that my clients use. I would never do you wrong (I have a fear of being disliked and if I wrong you you won’t like me and that doesn’t work for me).

So, if I say that tech is good and that you should use it, I actually mean it. That’s why we’re talking about LABL today. Because the tech is good and you should use it. 

And, something tells me that you needed a midweek pick-me-up. It’s only Thursday after all. 🙁 

So, today’s pick-me-up is via LABL. And because LABL is METAL AS HELL AND RUN BY NORMAL, INTERESTING, FUNNY, MARKETERS OF TASTE – they’re giving away the following:

1. 2 tickets to Taylor Swift 
2. $1,500 travel stipend 

The rules:

1.  You enter the giveaway by filling out this short form here.
2. Must be an ecom brand, located in the USA or Canada, be a decision maker, and have verified contact info.
3. You get 1 entry for simply filling out the form.
4. Get 3 additional entries if you see a 15-minute LABL demo (easy enough right?)

Enter HERE. 

PURCHASE EXPERIENCE™

But Ari, what is LABL? Thank you so much for asking, dear sweet Millionaire Swiftie. 

What you need to know: LABL fixes Purchase Experience™. Because there are always issues that a customer can face after they’ve chosen to do business with your brand. AKA, AFTER THEY’VE CHOSEN TO PLACE THEIR ORDER.

Shipping physical goods across the country or the world is prone to error. Lost packages. Crushed packages. Opened packages. Stolen packages. The need to return that package that just went 3,000 miles to get to you. The need to exchange your item for a blueberry flavor not strawberry because you tasted it and you don’t like the strawberry. Products that break. Products that are not covered by warranty. I could go on. 

Basically, LABL makes the customer not regret ordering with you. Because they fix the most annoying (in my opinion) parts of ecommerce. AND, UNLIKE OTHER SOLUTIONS OR SOFTWARES, THEY COVER ALL OF THE THINGS – NOT 1 OF THE THINGS. THIS ISN’T JUST A RETURNS PORTAL. THIS ISN’T JUST A SHIPPING PORTAL. THIS ISN’T A WARRANTY PORTAL. THIS IS 1 CONSOLIDATED SOLUTION.

They make the customer whole when shipping issues arise. 

They make the customer whole when it’s time for a return. 

They make the customer whole when the customer needs to use their warranty. 

LABL makes the entire Purchase Experience™ wonderful for the customer by protecting them from the moment they add to cart. 

Everything is automated. Everything is better for the customer. Meaning the customer is retained, and they reorder, because they like your business and because nothing got in their way (because LABL handles all of the problems that arise along the way, on your behalf, in a branded portal that is custom to your brand – so it all looks like your brand fixed it for the customer. So the customer loves you). 

LABL does even more than what I just described. LABL consolidates:

Order Management 

Shipping Protection 

Tracking

Returns

Exchanges

Warranties

LABL also gives away TAYLOR SWIFT TICKETS. 

When you unify all of the above, the customer is always right. It’s all connected because one of LABL’s core products is their Order Management System (as I stated above).That’s what brings this all together and makes LABL a true Purchase Experience™ solution. The Order Management piece is connected to the Shipping Protection which is connected to Tracking which is connected to Returns which is connected to Exchanges which is connected to Warranties. 

I promise to stop saying is connected for the rest of the day.

But your business is also protected – because when LABL is on your site and working with your brand, the customer pays just a little bit for peace of mind. 🕊️🕊️🕊️🕊️🕊️🕊️🕊️🕊️🕊️🕊️🕊️

$0.98 or 2.5% of the order as SHIPPING / RETURNS/ WARRANTY PROTECTION. 

This appears in the cart toggled on. It’s automatically calculated based on the value of the items in the cart. 

It just depends on AOV. The customer HAPPILY pays either the 98 cents (if the cart value is under $100), or just 2.5% (if the cart value is over $100). This can also be customized based on what your brand needs or wants. It’s a small price to pay for this protection cost, because we’ve all been burned by brands that we were excited to order from, then we order, then something goes wrong in the shipping process, or we can’t return it even though we read the policy before, or the warranty doesn’t work because the fine print protects the brand.

SHIPPING PROTECTION

As a customer adds something to their cart or continues to build their cart, LABL appears in your slide cart ready to give your customer the confidence that nothing will go wrong with their order.

It looks like this, just a cute little toggle that is branded to your site:

In case you’re getting old like me, I’ll zoom in on my screenshot:

Shipping protection, toggled on, for just $6.25. This is $6.25 because in this live example, the product in the cart is a subscription item that is $264. Renews every 30 days. Wouldn’t you pay 2.5% of your order value if you knew that you would be ACTUALLY PROTECTED AND INSTANTLY AWARDED REPLACEMENTS OR REFUNDS IF SOMETHING WENT WRONG ON YOUR ALMOST $300 ORDER?

That for $6.25 you could instantly be made whole. Without having to write CX, wait 48 hours to hear back, prove yourself, wait for the refund, hope it comes in, then maybe have to write again and complain again?

Wouldn’t you want to avoid all of that for $6.25. Just 2.5%?

I know I would. 

And then you see the little info icon in the Shipping Protection section? From the 1st example?  I clicked it so you could see what a customer sees when they want to understand what this all means for their $6.25:

Zoomed in again because my eyes are strained and I’m 30 now:

^ I KNOW WHAT YOU’RE THINKING WHEN YOU LOOK AT THAT. Does this hurt conversion?

No, it doesn’t. It HELPS CONVERSION RATES AND MAKES YOUR ECOM TEAM HAPPY BECAUSE YOU GET EXTRA REV. More customers convert when they know they aren’t at risk.

CVR INCREASES WITH LABL. 

AOV INCREASES WITH LABL.

REDUCED LOSS WITH LABL.

INCREASED LTV WITH LABL.

ALL OF THIS IS FREE. 

It’s all free to you. Because LABL is something your customers opt into, making it free to the brand and covered by the person shopping your site. And your customers happily pay the $0.98 or 2.5% of their order because they feel safe. 

Here’s another example of this cutie little widget in the cart, this time on DIME Beauty’s site and it’s toggled on and costs the customer only $0.98 cents:

Zooming in on the DIME Beauty example so you don’t squint and get fine-lines:

AND, IDK IF I MENTIONED THIS, BUT LABL IS GIVING AWAY 2 TAYLOR SWIFT TICKETS AND $2K. I think you should talk to them. (You get an extra entry when you demo!)

RETURNS & EXCHANGES

When a customer toggles on that protection, LABL pays for the return shipping label for the customer.

If your brand wants to use LABL for returns & exchanges (in addition to shipping protection), LABL will combine the products and show up in the cart as a single widget. (This is the screenshot above). THIS IS SMOOTH. The customer will have the option to opt out of either if they would like. The benefit to your brand is a consolidated offer, a cleaner cart, and a simplified process to handle claims, returns, or exchanges. Simplifying the cart improves the experience, and boosts conversions. THIS IS THE DREAM. Some stats so you’ll listen to me <3 :

🌴: 64% of consumers are more likely to recommend a brand based on simplicity in design and experience. (Siegel+Gale, 2020)

🌴: Research by Baymard Institute found that the average cart abandonment rate is around 69%, with 21% of users citing a complicated checkout process as the reason for abandonment.

🌴: 65% of consumers find brand consistency across channels somewhat important when deciding to make a purchase (Lucidpress).

It’s customizable and can be built to fit the experience you want for your brand. It can be fully self-serve and automated, or it can be part self-serve and part high-touch. Whatever would work best – and LABL will help you decide the experience. (They are geniuses and can help to guide you – as they have me). 

Cost is virtually eliminated from your business, the customer gets an instant resolution, and your CX team doesn’t have to make the label, talk to the customer, or deal. I hate dealing. I want it SOLVED. And as a former CX agent who used to HAND-MAKE RETURNS LABELS (I’M OLD, REMEMBER)… this is much better. 

It’s all protected. Because of LABL.

EXTENDED WARRANTIES

LABL’s widget can also prompt extended warranty protection (called Product Protection!), if that makes sense for your business. You can use whatever parts of LABL work well for you, it’s all included.

So if you sell something that is expensive, and that has an existing warranty program in place, than LABL makes a ton of sense.

Because the widget in cart is for EXTRA protection. EXTRA PEACE OF MIND FOR THE CUSTOMER. 🕊️🕊️🕊️🕊️🕊️🕊️🕊️🕊️🕊️🕊️🕊️

It looks like this (this is an example for a sunglasses brand):

LABL extends past the fine print of your warranty. This is presented on the PDP or prompted once the customer adds that expensive thing to cart (if it wasn’t already added by the customer on the PDP), in your branding. 

The key here is that LABL is trying to make the customer whole.

So if a customer enters the warranty portal and tries to claim the warranty, and let’s say the sunglasses were damaged, LABL would award them the warranty and MAKE THEM WHOLE.

97% OF INQUIRIES ARE APPROVED BY LABL. Because if LABL just denied claims, then they’d be taking your customers’ money and not using it usefully.

That wouldn’t be good.

So, yes, your brand can’t afford to fix and replace every damaged pair of sunglasses if the damage is caused by the customer. But LABL can. 

And that’s the difference. I love LABL because they are doing good and nobody gets hurt. Not your brand. Not your customer. Not your CX team. And, not LABL. And, I love them for that whole Taylor Swift ticket thingy. 

LABL insures products through delivery – they allow customers to get support for products that break because of daily use – anything that happens is a part of THE PURCHASE EXPERIENCE™ -that’s what we’re solving.

WHY YOUR ECOM TEAM WILL LIKE THIS

In summary, your ecom team will dig LABL because you’ll be providing a better buying experience, which makes customers really loyal.

And it reduces a shit-ton (‘scuse my French) of manual and mundane work so that your customer experience team can focus on things that really matter and let LABL take care of the rest. It also improves the brand<>shopper communication throughout the purchase experience by leveraging self-serve portals and proactive comms (email, SMS).

LABL makes the brand the hero. YOUR CUSTOMER’S WON’T THINK ABOUT LABL. THEY’LL THINK ABOUT HOW LOVELY THE EXPERIENCE THAT YOU PROVIDED TO THEM WAS AND HOW THEY HAVE ZERO HEADACHES. Because LABL is an extension of your team, in your branding, without the overhead of adding to your customer experience headcount.

As customer loyalty goes up, repeat purchases increase. Making ecom metrics easier to hit. It’s a lot easier to retain and drive value from customers that have purchased before if that purchase is a good PURCHASE EXPERIENCE™. 

Reminding you of this, too:

CVR INCREASES WITH LABL. 

AOV INCREASES WITH LABL.

REDUCED LOSS WITH LABL.

INCREASED LTV WITH LABL.

ALL OF THIS IS FREE.

WHY YOUR CX TEAM WILL LIKE THIS

In addition, your CX team will be happy with LABL because the portal gives them a single view. Before it used to be that CX had to login to 1 platform to make a return, 1 platform to deal with shipping damage, 1 platform for warranty information, 1 platform for tracking information on the order.

That’s a lot for 1 platform. 😉

Everything is connected in 1 single dashboard because LABL is where everything is handled. And LABL’s team and tech automate so much.

The customer-facing, branded portal is 100% customizable. The exact drop-down options can be customized to your specific use case. 

Efficient. But also on brand. But also FREE TO THE BRAND.