1️⃣: If your hero SKU (the product you sell the most units of) is $44, then your free shipping threshold need not be $25. And, it better not be $100. It needs to be something that pushes your AOV up, but that is actually able to be unlocked. 

For example, if your best selling unit is $44. And, your second most ordered item that people also buy with that $44 item is $22, then try your free shipping threshold at ~$70. That means you’re learning from existing data (that shows people are often hitting $66)… and then you’re pushing that existing behavior up by just a little. Maybe they’ll add another $44 item. Maybe they’ll add a $10 item. No matter what… many will feel the need to add something because nobody likes to pay shipping. 

2️⃣: Back to the example above. We want orders to come in at over $70. So, there need to be PRE-BUILT bundles on site that are at or above the $70 range. So that a customer can just buy that single bundle and be on their way with free shipping. BUT ALSO…. I’d create several bundles that are at the $35 and $38 range… so that someone could get 2 bundles and hit our threshold (or pass it). 

Sometimes, $70 is scary. $38+ $35 is less scary (even though it’s the same thing but actually more expensive). 

Ari Murray
Ari Murray

Over 50k+ subscribers get free weekly emails with insights and advice on marketing that people actually love.

This field is for validation purposes and should be left unchanged.

No spam. Unsubscribe any time.