LET’S BEGIN HERE
^ The on-screen text is impossible to read because I have to screen record and then convert my screen recording into a gif and then I have to compress it.
Oh, sorry, where was I?
Oh yes, the on-screen text. This is an ad for Form – and it reads:
^ I really value this style. Look at how much information is available. Look at how many frames of content flash through. But the text remains steady so you have time to read it. There’s nothing cheeky or fun about this copy, except for the native-feeling <3.
The rest is strictly biz.
WHAT I EMAILED MYSELF
^ I came across this PDP again and I wanted to remember to tell you.
You’d be surprised how many fine jewelry sites bury the lead.
That Emerald Cut, White Diamond, Platinum section of their PDP is helpful because it’s descriptive and if you sell something this expensive the details should be clear and you should pull them out to be scannable. Like so ^.
COPY THIS
^ You have no idea how much this Phoebe Philo subject line and pretext stand out in my inbox.
Single word as subject line.
Website URL as stand-alone pretext.
LET’S TRY IT, YES?
WEEK 19/52
Dark-mode creative. Let’s discuss.
Vampy, dark, moody creative is just as powerful as colorful, bright, in-you-brand-colors creative. I want you to do it all.
Because all styles have a place. We’re trying to be EFFICIENT. Meaning we have to be interesting to look at, and we have to listen to Meta after the release of Andromeda, and go for volume and creative diversity.
And, in early May, when everyone goes summer and pastel – you can go summer and pastel, too. AND moody and intense. Trust me on this.
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Example of summer but dark-mode:
ABANDONED CART
I have almost bought this hair clip ~15 times. It’s been on my wish list for over a year. Every time I see someone wearing it I screenshot it as proof that this is a good purchase. Or so I’ve tried to tell myself.
And yet, I just can’t. I think because I promised myself that logos always lead to regret. </3
