🍀 HOW TO REBRAND

ON THIS EPISODE OF GO-TO-MILLIONS

Exactly 14 days ago, I noticed that COCOFLOSS was acting like COCOLAB. 

It scared me. I wrote about it at length and then I moved on with my life. I began to hyper-fixate on bone broth, you know, shit like that. 

But, then last night, I was minding my business – at Whole Foods (literally buying bone broth), and I got this text about a text from Kate: 

I did take Journalism Junior year in high school, so I’m glad that paid off.

Anywho, Kate sent me the link from the SMS. It leads us here:

If you remember, the redirect just 14 days ago redirected from COCOLAB.COM to COCOFLOSS.COM:

Now, the opposite. Try it! 

COCOFLOSS.COM 

And now, the @GETCOCOFLOSS IG handle is no longer, and they’ve switched the main account to @MEETCOCOLAB. 

There’s a problem here, though. See how they follow 0 people? Should be following @MEETCOCOLAB and @MEETCOCOLAB alone because the bio isn’t clickable in the @GETCOCOFLOSS account so following @MEETCOCOLAB would be helpful. 

I then checked LinkedIn and Anna had sent me this 3 hours earlier:

What comes next? I think for COCOLAB, it all just begins. Change is hard and there’s a lot of brand equity built in the COCOFLOSS name. 

As a marketer, I’ll be watching closely. Rolling out a rebrand like this is tricky – you can’t do it all at once (hence the new packaging I found on Amazon 2 weeks ago), and you also can’t do it too slowly or you freak people out and they either cling on to the old product for fear of reformulation, or avoid the old product as they see it as… old. 

I hope they run at this rebrand and never look back. 

For right now, I’ll be playing spot the old branding. My favorite game. Don’t play it on me, though, please. A lot of my Go-to-Millions stuff is still hanging out on the internet from 2 rebrands ago. When you spot something pink and blue from me (circa 2022’s branding), please remember I hate it as much as you do. 

Good luck COCOLAB. Rooting for you!! And, if you see this, my flavor is strawberry even though I wish it were mint because who wants to be a strawberry floss person? NOBODY!! NOT AT MY AGE!!! 

JUST IN CASE YOU MISSED THIS

For Go-to-Millions Membership (which launched right now and is available to apply to RIGHT NOW (there’s a free option, by the way!!!), it was really hard to choose the signature emoji. We landed on this: 🦢

I sadly say we because my husband Daniel suggested it which like doesn’t sit well with me still but who am I to refuse the better idea???

Please find the BTS and Louisa says it best.  🦢