🍀 Luxury Websites I Love

ON THIS EPISODE OF GO-TO-MILLIONS 

I wrote a thread on Twitter once upon a time and it was on luxury brands that are so luxury they become Unshoppable. 

This was my favorite reply: 

^ He’s not wrong.

But, there’s 1 thing luxury brands do really, really well.

Valentine’s Day. The expedited shipping (it’s February 12th and shipping is still available in time for the big day), the seasonal drops, the careful taglines. 

Please find my favorites of this year, and why I LOVE THEM. 

VAN CLEEF & ARPELS 

Please notice the promobar language (it’s so polite): 

Place your order before February 12th to ensure timely delivery. Kindly note, exclusions may apply for creations not readily available.

Please look at the CTA: 

LISTEN TO YOUR HEART

Please find my favorite, imaginary Valentine’s Day gift from the brand that they merchandised in their Valentine’s Day collection for a cool $134,000).

TRUDON 

Please notice how hard this sub-header font is to read LOL. No, no, I’m here for compliments.

The copy here is lovely and really paints the picture. And, notice that it asks a question! Now that they mention it, a delicate perfume and a flickering candle do feel right for the occasion. 

Please find my favorite, imaginary Valentine’s Day gift from the brand that they merchandised in their Valentine’s Day collection. It’s odd, and I appreciate that.🐝 

ASSOULINE 

Please notice the timing and name of this book: Napoli Amore. 

All at once, it’s Valentine’s themed and soon to be evergreen. I live for things like this, and love the colors of this cover.

It’s the item I want most from Assouline in our imaginary game.

LOUIS VUITTON

Please notice how modern this hero is (compared to let’s say, Tiffany or Cartier who had poor showings on site this year). 

Please notice that I do not condone that grey Louis Vuitton sneaker. LOL.

Please find my favorite, imaginary Valentine’s Day gift from the brand that they merchandised in their Valentine’s Day collection. Practical, no?

P.S. The Tiffany and Cartier examples that I’m not into are below:

Tiffany: Flat.

Cartier: Flat!!