Go-to-Millions

^ I googled ‘Cape Cod’. Just trying to set a summery vibe on this fine holiday weekend. I’m not in Cape Cod. Never been actually. But let’s not focus on that, thank you kindly.

TODAY’S ONLY

GO-TO-MARKET TIP 🌊

Your instagram bio and highlights are more important than you think. For organic, obviously. But, when you’re running ads on IG – your audience clicks the handle the ad is served from ALL.THE.TIME. What copy is there to greet them? 

EXCELLENT IG BIO’s TO LOOK AT STUDY: 

⛵️ Fashion brand example –

“Luxury Knitwear made in California.”

^ this used to say “Non-seasonal Knitwear made in California.” I prefer that! Miss it. Wish they’d revert. 

🫐 Beauty brand example – 

“Makeup For Skincare Freaks.”

🍭CPG brand example –

“Candy you know & love with up to 92% less sugar”

^ this used to say ” Kick Sugar, Keep Candy!” I prefer that! Miss it. Wish they’d revert. 

🐎 Alcohol brand example –

“Crafting Damn Fancy Gin Since 1830”

🥑 Supplement brand example –

“Safe for the body. Safe for the home. Safe for you.⁣”

🇦🇺 Shoe brand example –

” A Tasmanian family company that’s now a global brand. Since 1870.”

😊 B2B brand example – “

Too many brands suck at social. Yours doesn’t have to.”

👑 Home brand example –

“Formerly Royal Wax Manufacture

Made in France since 1643″

💎 Device brand example – 

Health is a beautiful thing.

Founded in Finland.

🌹 Lifestyle brand example – 

“Pleasure from the garden. The home and orchard of Richard Christiansen, and the things we make from it.”

🇫🇷 Skincare brand example –

Effortless French Skincare
Founded by @garancedore + @em_note
Made in France 🇫🇷 Shipping worldwide 🌎

Today, I’m going to write just a single tip but with quite a few industry-specific examples. May it serve you! XOXO 🐚 🐚 🐚

^ I googled ‘Nantucket’. Another place I’m not currently and have never been to but feels like the right vibe for today somehow.