^ I googled ‘Cape Cod’. Just trying to set a summery vibe on this fine holiday weekend. I’m not in Cape Cod. Never been actually. But let’s not focus on that, thank you kindly.
TODAY’S ONLY
GO-TO-MARKET TIP 🌊
Your instagram bio and highlights are more important than you think. For organic, obviously. But, when you’re running ads on IG – your audience clicks the handle the ad is served from ALL.THE.TIME. What copy is there to greet them?
EXCELLENT IG BIO’s TO LOOK AT STUDY:
⛵️ Fashion brand example –
“Luxury Knitwear made in California.”
^ this used to say “Non-seasonal Knitwear made in California.” I prefer that! Miss it. Wish they’d revert.
🫐 Beauty brand example –
🍭CPG brand example –
“Candy you know & love with up to 92% less sugar”
^ this used to say ” Kick Sugar, Keep Candy!” I prefer that! Miss it. Wish they’d revert.
🐎 Alcohol brand example –
“Crafting Damn Fancy Gin Since 1830”
🥑 Supplement brand example –
“Safe for the body. Safe for the home. Safe for you.”
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” A Tasmanian family company that’s now a global brand. Since 1870.”
😊 B2B brand example – “
Too many brands suck at social. Yours doesn’t have to.”
👑 Home brand example –
“Formerly Royal Wax Manufacture
💎 Device brand example –
🌹 Lifestyle brand example –
🇫🇷 Skincare brand example –
Effortless French Skincare
Founded by @garancedore + @em_note
Made in France 🇫🇷 Shipping worldwide 🌎
Today, I’m going to write just a single tip but with quite a few industry-specific examples. May it serve you! XOXO 🐚 🐚 🐚
^ I googled ‘Nantucket’. Another place I’m not currently and have never been to but feels like the right vibe for today somehow.