GO-TO-MARKET TIP OF THE WEEK:
When I see a commercial for a brand I like that I originally found out about via the internet I’m so proud. Makes me feel like they’ve made it.
I immediately shhh everyone I’m watching with and tell them about the brand. It’s like such a moment for them. CTV is so powerful and it just hits harder than expected every time.
I don’t screenshot the ads I’m served on paid social unless I want to study them. I don’t send them to my friends with pride for those brands.
TV is just a major step up IMO.
MEME OF THE WEEK:
ADDED TO MY WISHLIST THIS WEEK:
🤍🩶: This pajama top.
🐰: Hell let’s make it a set.
🧦: My sister uses this so now I’m considering deeply.
⚜️: Speaking of my sister, I just bought these because she recco’d.
💛: I’m not going to but I like it.
🌕: I just love seaweed.
BRAND OF THE WEEK:
TWP: My favorite thing is to find something in the wild and to think I discovered it, only to then realize it’s a major brand with a Hamptons popup LOL.
I bought a dress from TWP in February in a small boutique in Miami and really thought I did something.
No matter! The dress is beautiful, as is the Summer popup. I smiled when I saw this Southampton location – good for them!!
EVENT OF THE WEEK:
You know I love Heaven Mayhem. Exhibit A:
As such, I’m THRILLED to be talking all things EMAIL GROWTH with my friend Sophie of, you guessed it, the brand Heaven Mayhem!!
We titled the virtual event +58% Email Rev ft. Heaven Mayhem. Kinda says it all I think. Let’s grow email rev, yeah?
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RSVP here. It’s free. It’s virtual. It’s Heaven Mayhem! June 24th at 1pm ET.
WEBSITE OF THE WEEK:
See’s Candies: I ordered myself a box of chocolates. For no occasion. Sue me.
It’s en route but I never expected the See’s Candies custom box builder to be so tremendously good. I completed my purchase and built my box on mobile and I have no complaints.
