Do I think you should make big huge changes to your website in the next few days? NO I DO NOT. We are very very close to BFCM. As such, let’s lock shit down and I hate to say this but I’ll say this – code freeze.
BUT! Do I think there’s still PLENTY of time to perfect your EMAIL / SMS capture – promise me you’ll go incognito on your website right now. Let your CRM capture popup trigger, and then judge it? If it doesn’t make you proud, adjust. You just need a tiny bit of copy and a really well chosen asset. I believe in you. BTW, it better be seasonally appropriate and centered around BFCM.
On this subject, there’s 1 strategy that I think is PERFECTLY TIMED if your BFCM promo isn’t live yet. I want to show you it, for you to please copy TODAY. Reminder – only if your PROMO ISN’T LIVE YET. If your promo is live, save this for 4 days before next year’s BFCM, please.
WANT TO SHOP 30% OFF EARLY?
This is from Ring Concierge, and I’m very inspired.Their BFCM sale launches TOMORROW, so early access is available to sign up for RIGHT NOW. There’s no better way to get an avalanche of new sign ups, anyone coming to the site today is being nurtured for tomorrow. Tomorrow is the goal.
If your BFCM promo isn’t live yet, GET THIS COUNTDOWN LIVE TODAY. It will serve you and you’ll see that this list CONVERTS. Zooming in now to show you it once again, and notice the promobar is also a countdown timer. That’s easy to do – do that, too.
